Department of Business a

Curriculum Vitae et Studiorum
MARIELLA PINNA
Post-Doc Research Fellow (S.C. 13/B2 – S.S.D. SECS-P/08)
Department of Business and Economics, University of Sassari
e-mail: [email protected]
BIO
I am a Post -Doc Research Fellow in Marketing at the Department of Business and Economics, University of
Sassari (August 2015) where I currently teach Business Ethics. My research interests are related to consumer
behavior in the ethics and healthcare sectors. I graduated in Marketing and Communication at the University of
Sassari (2004) and obtained the Master's Degree in Brand Management and Consumer Behavior at IULM
university in Milan (2007). In 2011 I defended my Ph.D. dissertation in Marketing and Moral Philosophy
focusing on consumers' ethical consumption practices. Since 2013 I joined the Department of Business and
Economics (University of Sassari) as a Post-Doc Scholar and Business Ethics instructor.
EDUCATION AND TITLES
2016
Universidade Europeia
Visiting Fellow
Lisbon (PT)
2015 - until now
University of Sassari
Department of Business and Economics
Post - Doc Research Fellow in Marketing
Research Project: Institutional marketing for managing the UniversityStakeholder relationships; Supervisor: Dott. Giacomo Del Chiappa
Sassari (IT)
2014
University of Sassari
Department of Medicine and Business and Economics
2nd level Master Degree in Healthcare Management (60/60)
Sassari (IT)
2013 - 2015
University of Sassari
Department of Business and Economics
Research Scholar
Research Project: Developing Corporate Governance tools in the
Healthcare Sector; Supervisor: Prof. Lucia Giovanelli
Sassari (IT)
2014 - until now
University of Sassari
Department of Chemistry and Pharmacy
Adjunct lecturer of Healthcare Management
Sassari (IT)
2014
University of Sassari
Department of Social Sciences
Adjunct Professor of Marketing
2012 - until now
University of Sassari
Department of Business and Economics
Adjunct Professor of Business Ethics
Sassari (IT)
2012
University of Calabria
Summer School in Multivariate Analysis
Rende (IT)
2008 - 2011
University of Sassari
Department of Social Sciences
Ph.D. in Marketing and Moral Philosophy (Full Remarks: ottimo)
Sassari (IT)
Mariella Pinna
Curriculum Vitae et Studiorum
2005-2007
IULM University
M.Sc. in Brand Management and Consumer Behavior (104/110)
Milan (IT)
2001-2004
University of Sassari
B.A. in Communication and Marketing (110/110 cum laude)
Sassari (IT)
2001
Liceo Classico D. A. Azuni
Classical Secondary School
Sassari (IT)
TEACHING ACTIVITY
2015 - 2016
-Business Ethics (B.A. and M.Sc.)
Department of Business and Economics, University of Sassari
Sassari (IT)
-Healthcare Management (Specialization School in Hospital
Pharmacy) Responsible Instructor: Prof. Ludovico Marinò
Department of Chemistry and Pharmacy, University of Sassari
2014 -2015
-Business Ethics (B.A. and M.Sc.)
Department of Business and Economics, University of Sassari
Sassari (IT)
-Healthcare Management (Specialization School in Hospital
Pharmacy) Responsible Instructor: Prof. Ludovico Marinò
Department of Chemistry and Pharmacy, University of Sassari
2013 - 2014
-Business Ethics (B.A. and M.Sc.)
Department of Business and Economics, University of Sassari
Sassari (IT)
-Marketing (B.A.)
Department of Social Sciences, University of Sassari
2013
Erasmus Teaching Activity in Marketing and Consumer Behavior
VSB Technical University of Ostrava
Ostrava (CZ)
2012 - 2013
Business Ethics (B.A. and M.Sc.)
Department of Business and Economics, University of Sassari
Sassari (IT)
2011 - 2012
Business Ethics (B.A. and M.Sc.) (Teaching Assistant)
Department of Business and Economics, University of Sassari
Sassari (IT)
PUBLICATIONS
2015
Pinna M., Del Chiappa G., (2015). L’atteggiamento dei consumatori rispetto ai prodotti
etici: un’analisi cluster. XII Annual Conference of the Italian Marketing Association,
University of Turin, 22-23 October 2015 (ISBN 978-88-907662-4-4) [Article in Conference
Proceedings].
2014
Azara A., Pes M.A., Andolfi A.M., Pinna M. (2014). La valutazione delle performance in
sanità: indagine di patient satisfaction in un’Azienda Ospedaliera in Giovanelli L. (a cura
di), La valutazione delle performance in ambito sanitario. Profili teorici ed evidenze
empiriche, Giappichelli editore, Torino. (ISBN: 978-88-348-7291-8) [Book Chapter].
Pinna M., Velcovska S., Del Chiappa G., (2014). The food quality labels: Awareness and
willingness to pay in the context of Italy. In J.C. Andreani & U. Collesei (Eds). Proceedings
of the XIII International Conference Marketing Trends, 2014, Paris-Venice: Venice Marketing Trends Association. (ISBN 978-2-9532811-2-5) [Article in Conference
Proceedings].
2013
Pinna M, Del Chiappa G (2013). Consuming food and beverage at the airport: analogies
and differences among business and leisure tourists. In: Andreani J C, Collesei U.
Proceedings of the XII International Conference Marketing Trends. Paris 17-19 January
2013 (ISBN: 978-2-9532811-2-5) [Article in Conference Proceedings].
Mariella Pinna
Curriculum Vitae et Studiorum
Pinna M., Del Chiappa G. (2013). Notorietà e atteggiamento dei consumatori italiani nei
confronti dei marchi etici di qualità nel settore alimentare: un’indagine esplorativa. X
Annual Conference of the Italian Marketing Association, University of Milan Bicocca, 3-4
october 2013, ( ISBN: 978-88-907662-1-3) [Article in Conference Proceedings].
Del Chiappa G, Pinna M. (2013). The tourists' consumption of food and beverage at the
airport: the influence of the purpose of traveling and sociodemographic characteristics.
In: Proceedings of the 5th Advances in Tourism and Marketing Conference. Faro, 2 - 5
october 2013 [Article in Conference Proceedings].
Tola A, Pinna M, Chessa S (2013). Il settore nautico in Sardegna: stato dell'arte e
dinamiche di sviluppo. In Tola A, Il settore della nautica nel Nord Sardegna. Innovazione
tecnologica, sviluppo competitivo e dinamica di crescita delle imprese. ECONOMIARICERCHE, FRANCO ANGELI,( ISBN: 978-88-204-3883-8) [Book Chapter]
Masia S, Pinna M (2013). La dimensione territoriale della governance: il settore della
nautica come strategia per lo sviluppo. In Tola A, Il settore della nautica nel Nord
Sardegna. Innovazione tecnologica, sviluppo competitivo e dinamiche di crescita.
ECONOMIA-RICERCHE, FRANCO ANGELI, (ISBN: 978-88-204-3883-8) [Book Chapter]
2011
Ruggieri M., Pinna M. (2011) Corporate Social Responsibility: an overview. Economia
Aziendale Online, Vol. 2, 4/2011. 355-364 ISSN 2038-5498
http://dx.doi.org/10.4485/ea2038-5498.355-364. [Journal Article]
2011
Pinna M. (2011). Rapporti tra etica ed economia in una prospettiva di consumo critico.
[Ph.D. Thesis]
WORKING PAPER - PRESENTATIONS
2015
ITALIAN HEALTH ECONOMIC ASSOCIATION (AIES)
Presenter: Pinna M., Del Chiappa G.
L’influenza delle emozioni sulla soddisfazione dei pazienti:
un’indagine empirica in ambito sanitario.
Alghero (IT)
ITALIAN HEALTH ECONOMIC ASSOCIATION (AIES)
Presenter: Pinna M., Bayslak M.
Immagine e reputazione presso la stampa locale: il caso dell’ASL di
Sassari [poster]
Alghero (IT)
ITALIAN MARKETING ASSOCIATION (SIM)
Presenter: Pinna M. Del Chiappa G.
L’atteggiamento dei consumatori rispetto ai prodotti etici:
un’analisi cluster.
Turin (IT)
2014
INTERNATIONAL MARKETING TRENDS CONFERENCE
Presenter: Pinna M., Velcovska S., Del Chiappa G..
The food quality labels: awareness and willingness to pay in the
context of Italy
2013
INTERNATIONAL MARKETING TRENDS CONFERENCE
Presenter: Pinna M. Del Chiappa G.
Consuming food and beverage at the airport: analogies and
differences among business and leisure tourists.
Paris (FR)
ITALIAN MARKETING ASSOCIATION (SIM)
Presenter: Pinna M. Del Chiappa G.
Notorietà e atteggiamento dei consumatori italiani nei confronti dei
marchi etici di qualità nel settore alimentare: un’indagine
esplorativa.
Milan (IT)
ADVANCES IN TOURISM AND MARKETING CONFERENCE
Presenter: Pinna M., Del Chiappa G.
The tourists' consumption of food and beverage at the airport: the
influence of the purpose of traveling and sociodemographic
characteristics.
Faro (PT)
Mariella Pinna
Curriculum Vitae et Studiorum
Venice (IT)
WORKING PAPER - ACCEPTED FOR PRESENTATION
2016
INTERNATIONAL MARKETING TRENDS CONFERENCE
Presenter: Pinna M., Atzeni M., Del Chiappa G.
Comparing patient satisfaction in public and private hospitals.
Venice
21 -23 January
2016
WORKING PAPERS - CURRENTLY SUBMITTED OR UNDER REVISION
Pinna M. (2015). Il Marketing Management in Marinò L, Modelli di management nel settore sanitario. Criticità
e Prospettive. Giappichelli.
Pinna M. (2015). Do quality labels matter in driving Italian consumers purchasing behavior of food
products?, Mercati e Competitività.
RESEARCH GRANTS AND SCHOLARSHIPS
2015 (2 years)
Department of Business and Administration, University of Sassari
Post-Doc Research Grant in Marketing
2013
INNAUTIC - European Crossboundary Cooperation Program ItalyFrance 2007-2013
Research Scholarship
Research Project: The Blue Economy
University Hospital of Sassari
Research Scholarship
Research Project: Determinants of hospital service quality
2013 - 2015
University of Sassari
Research Scholarship
Research Project: Developing Corporate Governance tools in the
Healthcare Sector
2008 - 2011
University of Sassari
Doctoral Scholarship
PERSONAL SKILLS
Languages
Italian - Mother tongue
English - Proficient user (Trinity Exam 1991; FCE 1997; TOEFL 2008)
French - Independent user (spoken)
Computer skills
Statistical Software (SPSS, ATLAS.ti)
ADDITIONAL INFORMATION
2013 - until now
Italian Marketing Association (SIM) affiliation
2003 - 2004
Université de Marne-la-Vallée, Paris (FR)
Erasmus Student
1999
Northern Secondary School, Toronto (CA)
EFS Exchange Student
Sassari, 10/11/2015
Dott.ssa Mariella Pinna
Mariella Pinna
Curriculum Vitae et Studiorum