Untitled - Vogue Fashion Night Out

1.Via Montenapoleone
12.Corso Matteotti
23.Corso Venezia
34.Via Verdi
2.Via della Spiga
13.Corso Vittorio Emanuele
24.Via Broletto
35.Piazza del Carmine
3.Via del Gesu’
14.Galleria Pattari
25.Corso Como
36.Via Mercato
4.Via S.Andrea
15.Piazza del Liberty
26.Via Solferino
37.Via Madonnina
5.Via Bagutta
16.Galleria San Carlo
27.Via Pontaccio
38.Largo Treves
6.Via Santo Spirito
17.Galleria Passarella
28.Corso Garibaldi
39.Via Palermo
7.via Borgospesso
18.Piazza Duomo
29.Via Brera
40.Corso Genova
8.Via Manzoni
19.Galleria Vittorio Emanuele II
30.Via San Carpoforo
9.Via Verri
20.Galleria del Corso
31.Via Fiori Chiari
10.Via Bigli
21.Piazza San Babila
32.Via Ponte Vetero
11.S.Pietro all’Orto
22.Via Borgogna
33.Via dell’Orso
Stores, events, products VFNO 2012 MILAN September 6th
1.Via Montenapoleone
via Montenapoleone 1: PAUL & SHARK
via Montenapoleone 1: SIMONETTA RAVIZZA
Cocktail with the presentation of the F/W 2012 collection. "Fur army Jacket 2 Parka" limited edition collection.
Special product: Clutch - leopard print.
via Montenapoleone 1: FRATELLI ROSSETTI
The theme of the Vogue Fashion’s Night Out will be Marilyn Monroe, common denominator of the event that will be
held in the Fratelli Rossetti boutiques in Milan, Rome and Florence. An icon that Fratelli Rossetti wanted to honour
this year with the participation of the international gallery called “Tribute to Marilyn, a project of the artist
Alessandro Gedda. For the occasion of the fiftieth anniversary of the actress’s death, Fratelli Rossetti, has moreover
created a limited edition décolleté: the Lady Brera, the main model that will appear in the next fall-winter collection
2012-2013, also created in a crocodile version in the colour “red Marilyn”. For Vogue Fashion’s Night Out the shop
windows will be furnished the an art piece an sculpture of the Lady Brera created by the artist Alessandro Gedda.
There will also be a corner dedicated to the Nail’s Spa where the clients will be able to have their nails done with red
nail polish, just like Marilyn Monroe. Special product: Bag in PVC with the image of Marilyn Monroe.
via Montenapoleone 1: LA PERLA
Launch of a special LA PERLA series with a few models that will present the collection La Perla testimonials in store.
Cockail with franciacorta. Special product: Macramè lace necklace.
via Montenapoleone 2: BULGARI
via Montenapoleone 2: GIORGIO ARMANI BOUTIQUE
via Montenapoleone 2: LOUIS VUITTON
via Montenapoleone 3: SALVATORE FERRAGAMO DONNA
In store cocktail.
via Montenapoleone 3: SUTOR MANTELLASSI
Cocktail. Special product: Keychain created by the architect Alessandro Rendini. Sutor Mantellassi shopping bag.
via Montenapoleone 3/5: BALDININI
Baldinini cocktail and DJ set. Special product: Limited edition t-shirt VFNO 2012.
via Montenapoleone 4: RALPH LAUREN
via Montenapoleone 5: GUCCI
Cocktail
via Montenapoleone 5: ETRO
Campari MIXX RED cocktail with the presence of the designers. Special product: Cotton scarf with a paisley print.
via Montenapoleone 5: BOTTEGA VENETA
Champagne cocktail. Style returns to be the main focus of the Vogue Fashion’s Night Out, occasion in which Bottega
Veneta will introduce a new line of eco-friendly bags. They are produced the sustainable and vegan materials, with
eco-friendly colours and features. These bags interpret the discrete elegance and the details of the design that
distinguish the brand. Presented to the press last may with the Cruise collection 2013, the bags will be available in
stores towards the end of autumn. In occasion of the Fashion’s Nigh Out, a special batch of one hundred pieces will
be sold exclusively for the event.
via Montenapoleone 6: PRADA
via Montenapoleone 6: CAMPER
via Montenapoleone 7: LARUSMIANI
Cocktail
via Montenapoleone 8: PRADA
via Montenapoleone 8: BALLY
Cocktail. Bally celebrates the new VFNO 2012 edition by presenting an innovative version of the iconic Bally-rina
brillance bicolour. Exclusively produced in the shades of blue and cream, its impeccable and easy chic taste will be
available in selected Bally shops. Champaign cocktail from 7.00 p.m.
Special Product: Original version of the iconic two-toned brillance bally-rina created especially for the event in navy
blue and cream.
via Montenapoleone 8: PASTICCERIA COVA
Grand buffet with a vast selection of salty and sweet finger food. Time: from 7.00 p.m. to 10 p.m.
Special product: “Cova Midnight”. Special Cocktail created for the event, its base is Gin with an addition of lavender
liquor and fresh fruit.
via Montenapoleone 8: SABBADINI
via Montenapoleone 9: VENINI
via Montenapoleone 9: HENRY BEGUELIN
via Montenapoleone 10: ALBA ELOISA D’ALESSANDRO
via Montenapoleone 10: KIDSPACE
via Montenapoleone 10: ICEBERG
Special product: Penelope & Ulissa bracelet.
via Montenapoleone 11: VERSACE
Cocktail.
via Montenapoleone 12: SWATCH STORE
Watches from the new collection Swatch Chrono Plastic, together with the personalized sleeve, will be sold during the
event. Special product: Swatch Chrono Plastic collection, 10 models in different colours made of plastic and silicone.
via Montenapoleone 13: ASPESI
via Montenapoleone 3-14: CHRISTIAN DIOR – UOMO/DONNA
Cocktail.
via Montenapoleone 14: EMILIO PUCCI
Via Montenapoleone 15/16: PAUL & SHARK
Via Montenapoleone 17: FABI
via Montenapoleone 18: ALBERTA FERRETTI
Speciale product: Philosophy studded raincoat.
via Montenapoleone 19: A.TESTONI
Cocktail inspired by the theme of the AW 12 – 13 collection called “Minimal Baroque” and the opportunity to help
donate money to charity by purchasing products that are marked with the VFNO logo. Special product: 10 boston bags
with a double handle and soft patent leather shoulder belt (in different colours). 10 soft PC cases in made of calf,
made in dark brown and black, with front pockets and a double handle.
via Montenapoleone 19: CONTI CAFE’ - AL E RO DESIGN
Special product: Square-shaped rubber sunglasses, sold in a transparent tube package with the VFNO logo. Shaded
lens.
via Montenapoleone 19: CONTI CAFE’ - LAURA MANCINI
Conti Cafè DJ Set and nail varnish cocktail by Zoya. The manicure professionals will apply, free of charge, nail polish
from the new Zoya collection inspired directly from NY FW fashion with the colour lock system N. 1 in the world in
regards of long-lasting! Special product: leather purse/credit card holder with VFNO logo.
via Montenapoleone 19: CONTI CAFE’ - LONDON IN PARIS
Special product: Lace t-shirt.
via Montenapoleone 19: CONTI CAFE’ - VLADIMIRO GIOIA
Special product: Woollen hat with fox pon pons.
via Montenapoleone 20: VALENTINO
via Montenapoleone 20: SALVATORE FERRAGAMO UOMO
In store cocktail.
via Montenapoleone 21/A: ANGELO GALASSO
Polso Orologio evening, emblematic symbol of the brand, the dress shirt Polso Orologio, inspired by the ex Fiat
president Gianni Agnelli. Due to his allergy he had to wear is watch on the cuff of his dress shirt so in the 90’s, year of
its creation, it became an object of art and design that was able to conquer a spot in the Design Museum of London in
2004. The evening will celebrate Angelo Galasso’s heritage and the Grand Opening in The Plaza New York on
September 5th 2012.
via Montenapoleone 21: FRETTE
via Montenapoleone 21: AGNONA BOUTIQUE
Special product: cashmere and dear clutch.
via Montenapoleone 22: GIUSEPPE ZANOTTI DESIGN
In occasion of VFNO 2012 Giuseppe Zanotti will present two exclusive previews of the SS13 collection. The all stripes
loafer of the newly born line Giuseppe Homme and the spike clutch bag, the must-have piece of the SS13 collection.
In the flagship store of the brand there will be a celebration with cocktails and an entertaining fashion lottery
available to the customers that will purchase an item during the VFNO. The prizes are either a discount of 10%, 20% or
30% or a special gift. Moreover, 20% of the sales will be dedicated to the charity chosen by VFNO.
via Montenapoleone 23: HOGAN
Special product: Fabric shopping bag.
via Montenapoleone 25: OMEGA
Omega presents the new watch dedicated to James Bond.
via Montenapoleone 25: TOY WATCH
via Montenapoleone 25: TOSCA BLU
Special product: Woollen shopping bag with lettering, pink and yellow fluorescent handles as well as the personalized
logo.
Via Montenapoleone 26: CORNELIANI
Cocktail + trunk show with photographic set.
via Montenapoleone 26: DMAGAZINE OUTLET
via Montenapoleone 26: GEOX
Photographic set available to clients in order to take a picture as a souvenir of the event. Cocktail.
via Montenapoleone 27: MISS SIXTY
via Montenapoleone 27: SERGIO ROSSI
via Montenapoleone 27/E: ERMENEGILDO ZEGNA
Cocktail – DJ.
via Montenapoleone 29: VIERRE
Cocktail party with DJ
via Montenapoleone 29: FREY WILLIE MILANO
2.Via della Spiga
Via della Spiga 1: PREMIATA
Via della Spiga 1: HERNO
HERNO in celebration of the VFNO in the new store situated in Via della Spiga, 1 has decided to promote its ultra light
200gr padded racket in two of the most famous varieties. For the women the slim jacket includes pockets and a maxi
zip whilst for the man, the timeless bomber jacket. They have been created especially for this event in a unique and
exclusive material that is able to reflect light. All Herno pieces that will be sold during the VGNO are unique pieces
and numbered inside with a serigraphy.
via della Spiga 1: CHIMENTO
via della Spiga 1: CAR SHOE
via della Spiga 1: RUCOLINE
via della Spiga 1/3: FALCONERI
DJ set live/cocktail with SIGNORVINO. Special product: Give-away t-shirt.
via della Spiga 2: DOLCE & GABBANA ACCESSORI
via della Spiga 3: STUART WEITZMAN
"I Murr love Stuart Weitzman". An event accompanied by the Murr, the most exciting personal stylists in Italy! The
Murr will guide our clients and fans in the arduous selection between stilettos, platforms and flatties signed Stuart
Weitzman. Suggestions regarding style and poise in order to transform, simply by choosing the right shoe, every
woman into Cinderella!
Via della Spiga 3: MAIDEN
New Talents Temporary Store Spiga 3. Temporary Store dedicated to emerging brands in the spiga 3 space. During the
evening there will be a wine tasting as well as a cocktail party.
via della Spiga 4: GIÒ MORETTI
Speciale product: samsung GSIII with flip cover in limited edition for VFNO
via della Spiga 4: ERMANNO SCERVINO (corner shop Gio’Moretti)
DJ/live music, designer presence, cocktail. Special product: Crochet necklace print t-shirt.
Via della Spiga 30: BRUNELLO CUCINELLI
Cocktail for all the guests and presentation of the Autumn-Winter collection.
via della Spiga 6/A: PASQUALE BRUNI
via della Spiga 6: PEUTEREY
In store event with DJ set, cocktails and photographic set. During the evening there will be a presentation of bags
produces by women from Ghana. The proceeds of the sales will be given to charity.
via della Spiga 6: LONGCHAMP
By filling in the coupon that will be sent along with the invitation, and handing it in at the boutique situated in Via
della Spiga 6 in Milan, you might be able to win a Longchamp leather bag from the new line LM Cuir. The winner
will be able to collect the prize during the night of the event in vi Spiga 6, Milano. During the night there will be
the first ever projection of the new film directed by Bianca Li, “oh! My bike!”, for the presentation of the AW 2012
collection. The main character Cocò Rocha, will interpret the Longchamp women. Special product: Leather
keychain with customized lettering.
via della Spiga 7: MALO
VFNO becomes a new appointment to celebrate “40 years of Malo”. During the night dedicated to fashion, Malo
presents the stole “ Vintage Limited Edition”: 100 pieces at a unique price. A must have for all the unconditional fans
of the brand. A special preparation with a cocktail party for a night of shopping.
via della Spiga 7: MONCLER
Cocktail party. Special product: Special limited edition t-shirt.
via della Spiga 8: GHERARDINI
OFFICIAL COCKTAIL sponsored by CAMPARI Orange Passion with DJ SET. Special product: FLAT BAG in limited edition,
created with the iconic ribbed material and revisited in four exclusive colours.
via della Spiga 8: AMARANTO BOUTIQUE
Cocktail with the presence of one of the designers of the brands sold within the boutique.
via della Spiga 8: CARLTON HOTEL BAGLIONI
Cocktail.
via della Spiga 9:GIO’MORETTI BABY
via della Spiga 9: FENDI
cocktail
via della Spiga 9: SCAVIA
via della Spiga 15: FAY
A special evening accompanied by music/dj set.
via della Spiga 15: POLLINI
Cocktail. Special product: Patent leather shoe with horse-made sash, patent leather shoe with fabric sash, suede
shoe with fabric sash, suede shoe with laminated leather sash, laminated leather shoe with horse-made sash, leather
shoe with polka dots (online exclusive).
via della Spiga 17:RIVOLTA DAL 1883
via della Spiga 18:PRADA
via della Spiga 19/A: TIFFANY &CO.
Cocktail – during the evening there will be the presentation of the new collection Tiffany 1837 in rubedo metal, the
new rose colour material created by Tiffany & Co. in occasion of its 175° anniversary.
via della Spiga 22: TOD'S
Cocktail
via della Spiga 23: KRIZIA
Cocktail
via della Spiga 25: LANVIN
In store cocktail. Special product: T-shirt with print and iPhone/iPad carrier.
via della Spiga 25: PHILIPP PLEIN
Opening of the new PHILIPP PLEIN store in Milan and launch of the film “fatto a mano in italia” by Philipp Plein.
Special product: Metal and silk braided bracelet with crystal applications and a VFNO metal plate.
via della Spiga 26: DOLCE & GABBANA DONNA
via della Spiga 30: MOSCHINO
Campari MIXX RED cocktail.
via della Spiga 30: SPORTMAX
via della Spiga 30: N. 30 MILANO
Cocktail party.
via della Spiga 33: COLOMBO
via della Spiga 46: SERMONETA GLOVES
Within the Sermoneta flagship store, the gloves are combined to the colour of the nail polish. The short gloves will be
sold at a special price along with the manicure. Cocktail. Special product: Classic short gloves.
via della Spiga 33: BYBLOS
Cocktail offered by Leglevich and DJ Set. Special product: Leather bracelet composed by three single studded
bracelets.
via della Spiga 33: PIQUADRO
Launch of new product. Special product: iPhone and Galaxy 3III carrier in different types of leather and colours,
created especially for VFNO.
via della Spiga 33: MERCATINO MICHELA
via della Spiga 36: MEGA FASHION
Cocktail. Special product: T-shirt.
via della Spiga 42: FABIANA FILIPPI
Cocktail.
via della Spiga 42: I PINCO PALLINO
via della Spiga 42: SERAPIAN MILANO
via della Spiga 42: ROBERTO CAVALLI
cocktail
Via della Spiga 46: MAISON MARTIN MARGIELA
via della Spiga 48: BLUGIRL
Special product: Three quarter sleeved t-shirt with print and silver studs. VFNO logo on the back.
Via della Spiga 30: BLUMARINE
Campari MIXX RED cocktail. Special product: Special product: Three quarter sleeved t-shirt with cartoon print and
VFNO logo on the back.
via della Spiga 42: ROBERTO BOTTICELLI
Cocktail in which the special products created for the event will be presented – the scarf and the clutch. Special
product: Scarf with logo, clutch with logo.
via della Spiga 48: MISS BLUMARINE
Special product: T-shirt.
via della Spiga 50: MARNI
Cocktail and distribution of MARNI balloons.
via della Spiga 50: VIRGINIA PREO CASHMERE
Live music/DJ set – cocktail; Special product: t-shirt created exclusively for the event.
Via della Spiga 52: MONNALISA
Special product: Monnalisa cotton bag.
Via della Spiga 52: PRETTY BALLERINAS
Cocktail; for each purchase we will give our clients a prettyballerinas necklace with charms, until stock is available.
Special product: Beige and black leopard print shoulder bag, zip with logo of the brand.
Via della Spiga 52: PAKERSON
3.Via del Gesu’
via del Gesù 2: AL GINGILLO
via del Gesù 3: HUSKY
via del Gesù 3: ACQUA DI PARMA
In store cocktail from 7.00 p.m. Special product: Colonia Essenza – Candela nel bicchiere.
The Colonia Essenza candle is inserted in an elegant black glass that resembles the Colonia Essenza bottle both in
shape and logo, it includes the classic white Acuqa di Parma label. The candle spreads the vibrant and strong note of
Colonia Essenza: a harmonious combination of citrus along with the intensity of Patchouli and white Musk. 150gr of
pure wax, entirely produced by hand by utilizing high quality materials for a duration of 30 hours.
via del Gesù 3/4: BRIONI
4.Via S.Andrea
via S. Andrea 1:JIMMY CHOO
Cocktail and DJ set. The guests that will wear Jimmy Choo will have the opportunity of being photographed and
inserted in our photo gallery present in our website www.choo247.com.
via S. Andrea 1: CASADEI
Via S. Andrea 2: LE SILLA
via S. Andrea 3: ERES
Via S. Andrea 5: LUDICIOUS
via S. Andrea 5: TRUSSARDI
In occasion of the fourth edition of Vogue Fashion’s Night Out, Trussardi joins the celebration by opening the doors of
its boutique in via Sant’Andrea and will present exclusive limited edition leather bracelets, produced in three
different colours: dark brown, cherry and purple.
via S. Andrea 7: CARLO ELEUTERI
via S. Andrea 8: CESARE PACIOTTI BOUTIQUE DONNA
The store will be open until 12.00 a.m. with the presence of celebrities and of the designer. The DJ will accompany
the evening. Special product: Rubber bracelet completely covered in golden studs.
via S. Andrea 8: CESARE PACIOTTI BOUTIQUE JEWELS
via S. Andrea 8 A: CESARE PACIOTTI BOUTIQUE UOMO
via S. Andrea 8 A:BANNER
Banner presents its guests with a never before seen project, Loden tal, that rediscovers the loden with a subtle game
between a contemporary silhouette and the impeccable style of a timeless piece, with respect to the Italian haute
couture. The Loden is born from the intuition of Andrea Provvidenza, communications director of the Auditorium
Conciliazione di Roma. Special product: LodenTal headband. Cocktail in collaboration with Maison Mumm.
via S. Andrea 10/A: IRIS
via S. Andrea 10/A: BALLANTYNE
via S. Andrea 10: CHANEL
via S. Andrea 11: ANTONIO FUSCO
Champagne cocktail. Special product: keychain with the logo of the brand, the famous monk, produced in resin a
cashmere fibres that create an effect of transparency. This material is able to be engraved in order to create
contemporary and vintage effects.
via S. Andrea 11: CHURCH'S
via S. Andrea 12: COSTUME NATIONAL
Exclusive cocktail with live dj set.
via S. Andrea 12: MOSCHINO
Campari MIXX RED cocktail.
via S. Andrea 14: MICHAEL KORS
via S. Andrea 15: ANGELO CAROLI DAY SPA FOR GIANFRANCO FERRÈ’
via S. Andrea 16: FENDI
Campari MIXX RED cockail.
via S. Andrea 17: ROGER VIVIER
Cocktail with a DJ. In occasion of VFNO the classic ballerinas with the buckle are presented in a new colour in a
limited edition. Special product: “Ballerina Gommette” with a metallic leather Roger Vivier buckle and a rubber sole.
via S. Andrea 21: MIU MIU
via S. Andrea 21: HERMES
Cocktail
via S. Andrea 25: ROSALBA
Via S.Andrea ang via Bagutta: MISSONI
Campari MIXX RED cocktail. Special product: Coloured rings made of caoutchoc (from recycled shoe materials and
melted in the oven) created by the MALI women in Missoni satchels used as “jewellery containers” in coloured raschel.
A part of the proceeds will be donated to the EDODE association. The intervention programs are the construction of
large wells that ensure water to the villages in Africa. The entire amount of the funds will be used exclusively in
regards of the realization of these interventions.
5.Via Bagutta
Via Bagutta 8: OLFATTORIO Bar à Parfume-L’Artisan Parfumeur
6.Via Santo Spirito
Via S. Spirito 3: STELLA MCCARTNEY
Cocktail, DJ and street artists that will customize the product (falabella bag) in front of you. Special product:
customized falabella by street artists; as well as a corner designated to the inscription on the metal borders of the
L.I.L.Y. perfume bottle.
via S. Spirito 5: CHANTECLER
via S. Spirito 5: BALLIN
Cocktail. Special product: Mini red velvet clutch with purple details.
via S. Spirito 14: CORTO MOLTEDO
via S. Spirito 14: ANTONIO MARRAS
via S. Spirito 14: VHERNIER
via S. Spirito 17: MAURO GRIFONI
Designer presence. Special product: Smartphone and tablet container.
via S. Spirito 18: MALLONI
ONE NIGHT, ONE OUTFIT - MALLONI FOR VFNO 2012
In occasion of Vogue Fashion’s Night Out in Milan and Florence, the Malloni boutique will present “One Night, One
Outfit” initiative: the participants will have the opportunity to create the customized Malloni total look, becoming
models for one night and immortalised by our photographer. In this way the shop windows will be literally transformed
into a real fashion set along the hair stylists and make-up artists. The most appreciated and voted contestant will
appear on the brand’s social page (facebook: Malloni Milano and Malloni Firenze) and will also receive a bonus of 500
Euro to spend within the stores.
via S. Spirito 22: DUVETICA
via S. Spirito 24: CARLO TIVOLI
via S. Spirito 24/A: DAAD DANTONE
7.via Borgospesso
via Borgospesso 8: ALESSANDRO OTERI
via Borgospesso 15: VERSACE
Cocktail.
via Borgospesso 18: NECK&NECK
via Borgospesso 18: GALLUCCI
via Borgospesso 18: ARMANDOLA
via Borgospesso 22: SCHREIBER
Special product: Pendants with cathedral enamel in 950/1000 silver.
via Borgospesso 25: TAVECCHI
via Rossari 5: GIORDANO TORRESI
8.Via Manzoni
via Manzoni 3: VALEXTRA
via Manzoni 19: LORIBLU
Exclusive cocktail during which the AW collection will be presented. Moreover, the luckiest guests will be able to
meet some of the celebrities that are always wear Loriblu creations. For the occasion, there will be a very special
price, a onetime only, of 100 Euro to purchase the jewelled high-heel sandal with plateau, completely covered in
Swarovsky Elements crystals. There will be plenty of gadgets and giveaways for the people that will purchase an item
during the event.
via Manzoni 11: COMPTOIR DES COTONNIERS
via Manzoni 12: LEBOLE GIOIELLI
Launch of new product. Special product: Aluminium capsule with VFNO logo.
Via Manzoni 14: MORTAROTTI
via Manzoni 16/A: FGF STORE
Opening of the store with celebrities. Special product: Men’s Blauer t-shirt with frontal print, women’s Blauer t-shirt
with frontal print and men’s C.P. Company t-shirt with double print.
via Manzoni 16: GALLO
New product launch. Special product: Cotton socks – Men’s and women’s one size lycra dedicated to the Milanese
event, Vogue Fashion’s Night Out.
via Manzoni 14/16: FABIO INGHIRAMI
“A Misura” evening with 30% discount on suits and dress shirts that are ordered during Vogue Fashion’s Night Our from
7.00 p.m. and 10.30 p.m.
via Manzoni 15: BONPOINT
via Manzoni 20: BRUNO MAGLI
via Manzoni 20: PELLINI GIOIELLERIA
via Manzoni 20: CANTARELLI
Cantarelli hosts the customized perfumes event in partnership with Frau Tonis, a perfume brand born in Berlin but
distributed for the first time in Italy by Cantarelli with a national exclusivity.
The creativity and inspiration of the maitre profumeur Frau Tonis, will accompany the guests in the creation of their
own fragrance, choosing from the essences that are composed by the best primary materials on the market. Special
product: Limited Edition Frau Tonis Parfum for Cantarelli.
via Manzoni 25: KENZO
via Manzoni 27 (piazzetta): MARI
via Manzoni 28: COCCINELLE
Cocktail for all of the guests. Special product: Leather bracelet with a metal plate with the brand’s logo.
via Manzoni 29: RISTORANTE DON CARLOS / GRAND HOTEL ET DE MILAN
via Manzoni 29:CARUSO FUORI-BAR/RISTORANTE DEL GRAND HOTEL ET DE MILAN
via Manzoni 29: GIOIELLERIA PENNISI
via Manzoni 29: WALTER VOULAZ
via Manzoni 30: PAUL SMITH
via Manzoni 31: ARMANI MANZONI
via Manzoni 30/34: TWIN SET
via Manzoni 38: PATRIZIA PEPE
Cocktail with Campari X-Rated. Special photographic set ; designer presence Patrizia Bambi. Special product: White tshirt with exclusive graphic, as well as the Patrizia Pepe logo, created in line with the women’s collection. Only
women’s fit, one size.
via Manzoni 38: 7 FOR ALL MANKIND
via Manzoni 38: HACKETT
via Manzoni 40: GRANT
via Manzoni 41: HETTABRETS
via Manzoni 41: ILLULIAN & C.
Presentation of the “Girlfriends” carpet. Special Product: “Girlfriends” carpet produced in the size 150x150cm in the
120 platinum quality from Illulian, with Himalayan wool, utilized for the lighter areas as well as pure silk, for the
embroidery. The model of this design follows an already well known design of the women’s mouth. In this case the
presence of various “mouth prints” is associated to the conquers of a handsome man that “collects” his “Girlifriends”
kisses.
via Manzoni 41/A: ANNARITA N
All the clients that will purchase an AnnaritaN scarf – VFNO will be able to fill in a card with their data so that they
could be selected to win a fantastic double prize once the extraction occurs in October. These prizes are an AnnaritaN
A/W 2012 bag and belt.
via Manzoni 41: VITTORIA
via Manzoni 41: MARTINELLI PRIMUS
via Manzoni 43: MANILA GRACE
via Manzoni 44: DE WAN
In occasion of the VFNO in Milan, De Wan will host a cocktail open to all the visitors and will furnish the store with
unique pieces!
via Manzoni 44/46: DE MATTIA
via Manzoni 43: BELLORA
via Manzoni 45: BARBARA BUI
via Manzoni 46: BOTTEGA DEL CASHMERE
via Manzoni 46: PROFUMERIE DOUGLAS
An evening dedicated to glamour: 2 Dior make-up artists will be available to create your look. Moreover, a nail bar
awaits... for nails signed DIOR.
via Manzoni 46: GALLERIA SANCARLO
via Manzoni 46: SEVENTY
Cocktail. Special Product: Maxi cotton bag with the fluorescent Seventy logo.
via Manzoni 47: DIRK BIKKEMBERGS
Even this year Dirk Bikkembergs in their will host the eclectic Blanco Milano team in their boutique. The bar is famous
for being submerged in fashion and will animate the evening with its own staff and DJ. For the occasion the Dirk
Bikkembergs boutique in Manzoni 47 will become the stage for the famous happy hour Diskopolitan, the glamorous
appointment held at Blanco Milano on Thursdays. Special product: Nylon fluorescent backpack, Bikkembergs logo and
packaging dedicated to VFNO 2012.
9.Via Verri
via Verri 3 : AGENT PROVOCATEUR
Exclusive fashion party. Jena set launch (bra, culotte and suspenders)
via Verri 3: BALDININI
Baldinini cocktail. Special product: Limited edition t-shirt VFNO 2012.
via Verri 3: TOM FORD
via Verri 3: TUMI
Special product: special luggage tag for suitcases, available in different colours, with inscription of the logo “VFNO
MILANO 2012” and will be able to be customized with initials.
via Verri 3: LANIFICIO DI TOLLEGNO
via Verri 4: DSQUARED2
Cocktail, DJ/Live music, presence of one of the designers, cocktail. Special product: Dsquared2 t-shirt.
Via Verri 4: ISTITUTO MARANGONI
via Verri 5: IL GUFO
Organization of a photographic set to take pictures of mum clients with their children. The photo will then be made
downloadable in high resolution starting for the following day of the event on Il Gufo website. Special product: Fabric
bag.
via Verri 6: JIL SANDER
via Verri 7: BURBERRY
Burberry is celebrating Vogue's Fashion Night Out with a party in store. Wear a trench coat and you could be
photographed by one of Burberry's roving photographers.
via Verri 8: ALEXANDER MCQUEEN
Alexander McQueen will launch a brand new accessory at Vogue Fashion Night 2012, the wrap scarf bracelet. This
resort 13 accessory, released early just for VFNO and available in three degrade colours, is set to become a cult
accessory for the fashion house. On the night, Alexander McQueen will host cocktails and a DJ in store. Special
product: Wrap scarf bracelet.
via Verri 8: MANDARINA DUCK
Welcome cocktail and initiatives to promote the special product made for the event. Special product: double-face
cotton shopping bag and with handles in a contrasting colour. 3 different colours. 1. Black + orange handles. 2. Green
+ yellow handles. 3. Beige + purple handles. Removable transparent bag on the inside.
via Verri 1: PIA MARIANI
via Verri ang. Via Bigli: JOHN RICHMOND
Exclusive cocktail event during which it will be possible to purchase the John Richmond iPhone case in black leather
with a tattoo print and the custom VFNO bracelet. There will also be a special live DJ set Morgan.
10.Via Bigli
via Bigli 4: DMAGAZINE OUTLET
Via Bigli 1/3: NESPRESSO
During the evening there will be a autumnal limited edition show tasting organized by a chef, live dj set, cocktail
party. Special product: Cotton shopping bag.
via Bigli 6: TATRAS
Presentation of the collection A/W 2012/13 with a cocktail offered to the guests.
via Bigli ang. Via Manzoni: SCAPPINO
11.S.Pietro all’Orto
via S. Pietro all'orto 3: FOR PETS ONLY
via S. Pietro all'orto 3: CASHMIRINO
via S. Pietro all'orto 9: MAURO LEONE
via S. Pietro all'orto 10: BROOKS BROTHERS
via S. Pietro all'orto 10: ZEPTER LIFESTYLE MILANO
Cocktail. Special product: Steel salt and pepper.
via S. Pietro all'orto 11: VIC MATIE'
via S. Pietro all'orto 17: POMELLATO
via S. Pietro all'orto 26: BAGUTTA
DjSet, cocktail with the presentation of limited edition dress shirts. Special product: Women’s smoking dress shirt
with Swarovsky details. Men’s slim fit dress shirt with Swarovsky details on the collar.
via S. Pietro all’orto 34: NAPAPIJRI GALLERY STORE
Napapijri celebrates the VFNO with Club Med. During the event there will be a chance to win a holiday in the new
Pragelato Vialattea resort and a Napapijri Key Outfit for skiing. A limited edition Napapijri scarf will be on sale during
the event. Music and cocktails.
12.Corso Matteotti
Corso Matteotti 1: 1a CLASSE ALVIERO MARTINI
A preview of the “Charity Bag” 1° CLASSE in favour of the OPERA SAN FRANCESCO association. A corner in the shop
window will be set in collaboration with REVLON, where make-up artists will apply the new lipsticks “JUST BITTEN
KISSABLE BALMSTAIN” in various shades. For every purchase the client will receive a REVLON lipstick. Special product:
Limited edition clutch with triple portability. Part of the proceeds will be given in favour of the OSF OPERA SAN
FRANCESCO association.
C.so Matteotti 1: JECKERSON BOUTIQUE
C.so Matteotti 3: FRANKIE MORELLO
Campari MIXX RED cocktail. Special product: cotton t-shirt.
C.so Matteotti 3: SONIA RYKIEL
C.so Matteotti 3: HARMONT & BLAINE
Photographic corner, cocktail.
C.so Matteotti 7: ST. AMBROEUS
C.so Matteotti 7: TIMBERLAND
Timberland will organize an event inspired by fun and fashion, where everybody can be the protagonist of this major
event. A party in perfect Timberland style to discover the new F12 collection.
C.so Matteotti 8: FINART
C.so Matteotti 9: DODO
We look forward to seeing you at Dodo for a night enriched with decibels, litres of cocktails and kilometres of gifts.
C.so Matteotti 11: HUGO BOSS MENSWEAR STORE
C.so Matteotti 14: RAFFAELLA CURIEL
C.so Matteotti 14: MORONI GOMMA
C.so Matteotti 14: RODO FIRENZE
In occasion of Vogue Fashion’s Night Out Rodo Firenze has created a cocktail dedicated to the fashion addicts: 3
famous bloggers that for the evening will serve as stylists and the clients will be able to try on and choose between all
the accessories from Rodo to create their own style. The best styles will be published on the Rodo website
www.rodo.it.
C.so Matteotti 22: ESCADA
13.Corso Vittorio Emanuele
C.so Vittorio Emanuele 1: H&M
Presence of DJ. Special product: Turquoise/black clutch.
C.so Vittorio Emanuele 3: DIMENSIONE DANZA
Glitter night with MissDJ Paulette and cocktails. Special product: Glitter ballet shoes.
C.so Vittorio Emanuele 3-5: PROFUMERIE DOUGLAS
A beautician will be at your disposal for a free consultation a make-up application.
C.so Vittorio Emanuele 5: CELIO
An additional 10% discount on the actual promotion.
C.so Vittorio Emanuele 7: GOLDENPOINT
Golden Attitude event. A project based on the on the road casting with the intent of involving all the female
audience. Some male models and hostesses will take picture of people in the street with the most endearing looks.
The 10 most voted girls in each city will be published on facebook and on our website www.goldenpoint.com. The girl
that will have the highest amount of votes will be one of the girls in the Goldenpoint ADV campaign, both on the web
and on the SS 2013 catalogue.
C.so Vittorio Emanuele 8: MOTIVI
DJ set with Radio Deejay - special guests La Pina and Diego. Small cocktail and gadgets available with the purchase of
the VFNO by Motivi t-shirt. Special product: Cotton jersey t-shirt with print.
C.so Vittorio Emanuele 8: B-HIP!
C.so Vittorio Emanuele 9: UNITED COLORS OF BENETTON
C.so Vittorio Emanuele 9: CALZEDONIA
Cocktail with Signorvino. Special product: metalized nail polish giveaway.
C.so Vittorio Emanuele 10: VERGELIO
C.so Vittorio Emanuele 11: ZARA DONNA
Cocktail with a glass of prosecco.
C.so Vittorio Emanuele 13: ZARA UOMO
Cocktail with a glass of prosecco.
C.so Vittorio Emanuele 15: MARCO
C.so Vittorio Emanuele 15: SWATCH STORE
Special product: Watches from the new collection Swatch Chrono Plastic, together with the personalized sleeve, will
be sold during the event. Special product: Swatch Chrono Plastic collection, 10 models in different colours made of
plastic and silicone.
C.so Vittorio Emanuele 15: MARILENA
C.so Vittorio Emanuele 15: MCKENZY
C.so Vittorio Emanuele 15: KIKO
Special product: Must-have eyes lips kit. Each kit is composed by: -Small pochette –Long Lasting Eyeshadow Stick 07 Automatic precision liner and Khol 716 –Extra Volume Lipgloss 10.
C.so Vittorio Emanuele : CARPISA
C.so Vittorio Emanuele 22: BERSHKA
Photocall. Bershka will upload all the photos of the brand and of the winners (for all the VFNO events around the
world in which Bershka participates) on facebook. The first prize is a 300 Euro card, second prize receives a 200 Euro
card and the third prize will be a 100 Euro card. Moreover, only by participating by taking a picture, the first 150
people will receive special sunglasses. Special product: Sunglasses.
C.so Vittorio Emanuele 24/28: SEPHORA
You will be able to experiment with two versions of the Sephora Purple Look 2012/13 make up (night&day) and
partecipate at the Eyelash Party to discover the secrets of a true XXL look.
C.so Vittorio Emanuele 24/28: REPLAY
Music & drinks. Special product: T-shirt.
C.so Vittorio Emanuele 24/28: BANANA REPUBLIC
Upgrade your style with Banana Republic at the Vogue Fashion's Night Out. Whilst having a cocktail and canapé you
will also have the opportunity to participate in an exclusive competition that will give you the possibility of winning a
luxurious trip to New York. Moreover, a special promotion will be available during the evening.
C.so Vittorio Emanuele 24/28: MANGO
Cocktail. Special product: Jacket with lateral zip and a bouclé cotton crew-neck.
C.so Vittorio Emanuele 24/28: GAP
Join as for the special GAP party in occasion of Vogue Fashion’s Night Out. Music & drinks will accompany the evening.
C.so Vittorio Emanuele 30: STROILI ORO
Stroili Oro has an exceptional surprise for the most fashionable night of the year! Ilary Blasi, the ambassadress of the
brand, will be present at the Milanese Vogue Fashion’s Night Out to present the special Stroili Oro jewel in limited
edition: only 100 pieces available in the flagship store situated in Corso Vittorio Emanuele. From 7.00 p.m. until 11.00
p.m. the Stroili Oro flagship store will present the exclusive pendent earrings in made of luminous silver and cover in
glitter, perfect to give a touch of luminosity to each look. It doesn’t end here: Ilary Blasi literally has her signature on
each of the pieces! She will be the godmother of this important charity project: during the event she will meet with
fans and will also autograph the packaging of the earrings.
C.so Vittorio Emanuele 30: HIGHLINE OUTLET
C.so Vittorio Emanuele 30: LIU JO
Liu Jo hopes to see you from 8.00 p.m. with a fun cocktail party. The exclusive limited edition t-shirt will be available
during the night of the event and anticipated the colour that we will see in the next SS 2013 collection. Come and
discover the Paros colour!
C.so Vittorio Emanuele 34: NADINE
C.so Vittorio Emanuele 37: MASSIMO DUTTI
Cocktail for all the clients. Special product: A notebook to each guest that purchases an item.
C.so Vittorio Emanuele, ang. via San Paolo: FURLA
Cocktail with Campari X-Rated.
C.so Vittorio Emanuele, ang. Galleria Pattari: ALCOTT
Live music and DJ. A photographic corner will be set where clients are able to take their picture taken whilst wearing
the Alcott VFNO t-shirt that they will receive for free, accepting to publish their photo on the Alcott fan page. There
will also be other gadgets distributed during the event outside the store by models. Special product: Man/women
Alcott t-shirt.
Via San Paolo ang. Vittorio Emanuele: TEZENIS
Special product: Giveaway t-shirt.
C.so Vittorio Emanuele, ang. Via Passarella: YAMAMAY
14.Galleria Pattari
Gall. Pattari 2: INTIMISSIMI
Cocktail with Signorvino. Special product: Giveaway metalized nail polish.
15.Piazza del Liberty
C.so Vittorio Emanuele, ang. piazza del Liberty: MARELLA
Photographic corner (clients will feel like true movie stars of the Red Carpet and the photos will be shared through
Instagram during the evening); Cocktail. Presentation of the Marella+Milla capsule (capsule collection that the Marella
creative team designed, with inspiration to the unique style of the model and actress Milla Jovovic. Milla takes part in
the all the SS and AW 2012 campaigns of the brand. Special product: Canvas shopper with jaguar print and black
handles.
piazza del Liberty: FERRARI STORE
Special product: White avus women’s t-shirt in jersey lyocell and White Avus men’s t-shirt in jersey flame. The t-shirts
are customized in the front with a photographic image of the Ferrari Vintage steering wheel, on the back with the
Vogue Fashion’s Night Out logo.
C.so Vittorio Emanuele, ang. piazza del Liberty 2: PENNYBLACK
LET THE MUSIC PLAY!
What happens when fashion and music meet the web? Pennyblack’s VFNO 2012!
Secret concert live in store, make up tutorials, a fashion playlist and special guest from the web are the ingredients
that will make Pennyblack’s VGNO 2012 a unique experience.
An event with music, fans and entertaining guests that have yet to be discovered.
Precious is the night! Special product: I’m no good is the endearing and ironic that Pennyblack has chosen for the
sixth emotion t-shirt of the Just Like Me t-shit – T by Mood, created exclusively for the VFNO. Each t-shirt is paired up
with a paper cup and a customized bracelet.
p.za del Liberty 2 : MAX MARA
p.za del Liberty 4: MAX&CO.
p.za del Liberty 1: SARTORIA ROSSI
Cocktail.- product: customized keychain.
16.Galleria San Carlo
Gall. S. Carlo: LUISA SPAGNOLI
Special product: Mini size foulard with a print from the Luisa Spagnoli Archives, in limited edition.
Gall. S.Carlo 6: TIMBERLAND STORE
Timberland will organize an event inspired by fun and fashion, where everybody can be the protagonist of this major
event. A party in perfect Timberland style to discover the new F12 collection.
Gall. S.Carlo ang Corso Europa: CAMOMILLA MILANO
"Camomilla Milano drink with X-Rated fusion liqueur" a pink aperitif within the store. Special product “eri piccolo
così” collection shoulder bags and wallets in various colours.
Corso Europa 22: ADIDAS ORIGINALS
17.Galleria Passarella
Gall. Passarella 1: H&M
Presence of DJ. Special product: Turquoise/black clutch.
Gall. Passarella 1: SISLEY
Gall. Passarella 2: ACCESSORIZE
Within the Acessorize stores in Galleria Passarella and Via Torino (Milano) all the clients will receive free gadgets that
are in theme with the brand and the event.
Gall. Passarella 2: OVS INDUSTRY
Special product: Maxi tank-top "TI PER TE" in four colours.
Gall. Passarella 2 (angolo c.vittorio emanuele): OYSHO
C.so Vittorio Emanuele, angolo via Passarella 2: MARINA RINALDI
Cocktail. Marina Rinaldi presents to the public her elegant autumn-winter 2012 collection. Cocktail party. Special
product: 3 broaches in fumé crystal, 2 of which are the same (flower shaped) and the third resembles a butterfly.
18.Piazza Duomo
p.za Duomo 21: CIELO GIOIELLI
Cocktail. Special product: Bracelet with spheres, applied onto an elastic base with a 2cm plate with the VFNO logo. 3
types of colours: silver, gold and rose gold.
p.za Duomo 21: GRIMOLDI
Special product: “vabene” digital/analogical watch with personalized red led writing.
p.za Duomo 31: JDC URBAN STORE
Motorbike exposition, directly from the Milanese circuits. Special product: men’s + women’s t-shirt with cycle print +
and original Vogue Fashion’s Night Out logo.
p.za Duomo: LA RINASCENTE
The store will light up with magic and special events, exclusive previews and limited edition products sold to support
the cause chosen by VFNO (earthquake victims of Emilia Romagna)
brand
event
Limited edition product
Chantelle
Clutch
Back label
T-shirt
Triumph
Underwear
Wolford
Bracelet/ankle-bracelet
AW Accessories
Lam Clutch, Lam Bandolier, North
South Shopping
Desigual
MMissoni
Musci headphones
GuessJ/Accessori
Bag
Piazza Sempione
Bag
Giuseppe Zanotti Design
Proceeds of sales from the event
Bally
Keychain
Canali
Scarf
Sartoria Italiana
Three dress shirts
T-shirt T shop
t-shirt
Fendi Kids
Hat
Fay Junior
Bracelet
La Priairie
Night deluxe kit
sisley
Phyto mascara ultra stretch
Muji
Opening of the new“Muji to go”-
Aroma diffuser
hostesses dressed in original kimonos
will distribute the exclusive shopping
bag.
Milano Design
Chanel
Merchandising Line
Coco Gold: presentation of the new
perfume. Giveaways, colour, music.
Mac
Styleseeker: live performance of the
senior artist Michele Magnani –
Styleseeker ethnic dresses.
Dior
Theme make up by Davide Frizzi:
couture look
The Food Hall on the 7°floor proposes special menus and tastings dedicated to Emilia Romagna and devolving part of
the sales in favour of the initiative sustained by VFNO:
Maio Restaurant
Bolegnese pasta with Parmesan fondue.
Be steak
Grilled Borgotaro mushrooms, thyme and Parmesan
cheese.
Juice Bar
Centrifuged pears from Emilia Romagna, accompanied by
a tasting of Parmesan cheese.
Il Bar
Parmesan cheese risotto.
My Sushi
Tataki Maguro Modena Style
Obikà Mozzarella Bar
Tortelloni filled with pumpkin ragù.
YN Vineria
Sangiovese di Romagna superiore Vigna di Cambro 2010.
Tenuta poggio Pollino with pistachio mortadella and
Parmesan cheese.
Via San Raffaele 3: STRAF HOTEL&BAR
19.Galleria Vittorio Emanuele II
Gall.Vitt.Emanuele: CAMPARINO
Campari Red Passion Prize at 7.00 invitation only – following from 8.30 p.m. opening to the public and Campari Orange
Passion free cocktail.
Gall.Vitt.Emanuele 3 – via Ugo Foscolo: MASSIMO DUTTI
Special product: Shopping bag.
Gall. Vitt. Emanuele 7: STEFANEL
Dj-set from Radio DeeJay and the presence of Chiara Ferragni. Limited edition t-shirt, personalized with the print of
her image.
Gall. Vitt. Emanuele 22: MERCEDEZ BENZ
National preview of the new Mercedes-Benz class A.
Gall. Vitt. Emanuele 24: SKORPION
Gall. Vitt. Emanuele 63/65: PRADA
Gall. Vitt. Emanuele 69: LUISA SPAGNOLI
Special product: Mini size foulard with a print from the Luisa Spagnoli Archives, in limited edition.
Gall. Vitt. Emanuele: TOD’S
Evening topped with music/DJ set and cocktails.
Gall. Vitt. Emanuele: SWAROVSKI
Live a personal styling experience: enter in the Swarovski boutique and play with the app that allows you to mix and
match the right clothes and if you accept the stylist’s suggestions, by purchasing a Swarovski set, you will immediately
receive a free subscription to the Condè Nast magazines. Special product: Bangle-mania explosion. Only for the
fantastic VFNO event, a selection of sparkling and glamorous bracelets will be available at a special price.
Gall. Vitt. Emanuele: LOUIS VUITTON
via Marino ang. Gall. Vitt Emanuele: CHURCH'S
20.Galleria del Corso
Gall.del Corso 4: EXCELSIOR MILANO
21.Piazza San Babila
p.za San Babila : SALMOIRAGHI & VIGANO’
Photographic set in which the participants will be able to get their picture taken by a professional whilst wearing the
Vogue Eyewear collection. They will also be given the chance to take their picture with models and will receive their
picture only seconds after having taken it. The evening is enriched by cocktails and the DJ’s live music that will
perform directly from the shop window. Moreover, during the event, an exclusive shopping bag signed Vogue will be
distributed.
p.za San Babila 1: DIESEL
p.za San Babila 1: BAGATT
p.za San Babila 1-3: PHARD
p.za San Babila 3: BOGGI
Cocktail. Special product: Tie.
p.za San Babila 3: BROSWAY
Special product: Trés Jolie mini Limited Edition bracelet. Tring Limited Edition ring with red crystals in both gold and
steel.
p.za San Babila 1-3: MORESCHI
Piazza San Babila 4: GUESS
Piazza San Babila 5: ZARA HOME
p.za San Babila – Sotterraneo MM: DARTY
22.Via Borgogna
via Borgogna 3: BELSTAFF
via Borgogna 3: WP STORE-WOOLRICH
via Borgogna 3: MARCO
via Borgogna 7: SUBDUED
My life in a tee – Subdued party : wear your favourite t-shirt and celebrate Vogue Fashion’s Night Out with us. Photo
booth, djset, fashion make up, fun nail polish and much more. Receive the bracelet at the entrance and discover
which surprise is hidden behind you QR CODE! Special product: tie-die scarf with the printed VFNO logo.
Via Durini ang. Via Borgogna: BRIAN & BARRY
23.Corso Venezia
C.so Venezia 1: PIRELLI
During Fashion’s Night Out the flagship store in Corso Venezia will be transformed in a gallery that shows the
evolution from Pirelli Confezioni to Pirelli PZero. Thanks to the amazing contribute of the Fondazione Pirelli an iconic
path will be set, displaying objects and images from Pirelli’s past and moving towards the visionary attitude of the
PZero brand together with the iconic memorabilia that the audience will be able to see. This consists in 40 original
photographs and images from the Calendario Pirelli historic archives. Special product: two must have for fall. The
nylon rain scarf, iconic accessory for Pirelli Confezioni in the 60’s, reinvented and created in 15 different colours. The
women’s scarf is presented by PZero with a new and contemporary image, easy to feel and with a unique
manufacture. PZero also present the Light Loafer, the traditional low feminine shoes, created with an innovative
waterproof material and characterized by the classic PIRELLI rubber sole.
C.so Venezia 2: M MISSONI
M Missoni, in occasion of VFNO, proposes an evening dedicate to hand-reading. Special product: Music headphones.
C.so Venezia 2: MCS MARLBORO CLASSIC
MCS Marlboro Classics, in occasion of VFNO, proposes an night dedicated to tarot and hand-readings accompanied by
rock music. Special product: Men’s/women’s t-shirt.
C.so Venezia 3: BRACCIALINI
Cocktail CAMPARI MIXX RED with DJ SET.
In collaboration with Warner Bros. for DC Entertainment, celebrates the arrival of the last episode of the trilogy from
the Dark Knight by Christofer Nolan “TheDark Knight Rises” with a new iconic clutch “Dark Bag” inspired by Catwoman
, in a special limited edition, during VFNO.
C.so Venezia 3: PRADA
C.so Venezia 5: COS
C.so Venezia 5: PINKO
Live performance by Saturnino and Dj Set with Federico Russo/Radio Deejay+ Cocktail with Campari, X-Rated. Special
product: Metal fluorescent bracelet with silver charms. The charms represent each city in which Pinko takes part in
the VFNO.
C.so Venezia 6: CHRISTOFLE
Special product: Personalized bookmark.
C.so Venezia 6: NOMINATION
Nomination celebrates its 25° birthday with the debut of the new line called Composable – the composable bracelet is
the brands bestseller at the moment – realized entirely in silver: Silvershine Composable Collection. The composable
bracelet aims to be of great luminosity thanks to the harmonious mix between steel and 925 silver links. This is
exactly how the external setting of the store in Corso Venezia will be on the evening of the 6th of September. All the
surroundings will shimmer and a make-up artist will donate a distinctive look to whoever will visit the store. Special
product: Necklace with steel chain and plexiglass heart-shaped pendent, on which the VFNO logo is printed.
C.so Venezia 6: HENRY COTTON’S
Cocktail within the boutique. Special product: Scarf created with the image of Federico Guida’s painting – title:
“Guida Campestre”.
C.so Venezia 8: GAGA’ MILANO
C.so Venezia 8: NAVIGARE
C.so Venezia 9: BURBERRY BRIT
C.so Venezia 9: NEROGIARDINI
C.so Venezia 10: IL 10MILANO
C.so Venezia 11: FLAVIO CASTELLANI
Special product: Cotton slub t-shirt with short sleeves. Printed logo Flavio Castellani for Vogue Fashion’s Night
Out.C.so Venezia 12: BROOKSFIELD
Cocktail. Special product: Piquet polo with a patch of the Spanish flag on the chest. Contrasting stripes, that reflect
the Spanish colours, on the neckline and sleeves.
C.so Venezia 15: DOLCE & GABBANA UOMO
C.so Venezia 21: LUCIANO PADOVAN
Francesca Fagella’s DJ set will be entertain guests from 8.00 p.m. until 11.00 p.m. in the Corso Venezia 21 store in
Milan.
C.so Venezia 23: MADINA
The most fashionable colour from the AW 2012 collections, seen directly from the runways, will make Madina’s store
shine! The staff and the make-up artists will be shimmering in gold make-up and accessories whilst applying make-up
for free. Special product: A kit with the Madina logo containing an eye pencil, chic&shine stick to apply on both face
and décolleté and finally a nail polish, all of which in a golden colour.
C.so Venezia 25: VIVIENNE WESTWOOD
C.so Venezia 29: RENCO
C.so Venezia 29: MARCO ROSSI ARTE CONTEMPORANEA
PAESAGGIO NUOVO (JULY 17th – SEPTEMBER 8th 2012). ARCANGELO, SERGI BARNILS, VALENTINA D'AMARO, ALDO
DIAMOLI, MEDHAT SHAFIK. A group of artists in the gallery that are dedicated to the landscape between introspection
and investigation of the surrounding reality, whether metropolitan or immerged in nature. A journey through places,
both visible and abstract, that characterize the poetry of five artists within the contemporary world.
C.so Venezia 33: MARVILLE
24.Via Broletto
Via Broletto : GIUSTO GUSTO
An evening inspired by flavours, knowledge and colours of nature with the event “I PAN DELL’ORTO” by Maria Marinoni
(special bread made with vegetable-based flour accompanied by extra virgin oil and with a glass of prosecco for the
adults or juice for the little ones). A genuine and healthy aperitif for adults and children, light also in the price.
Via Broletto 13 : PIAGGIO – SPAZIO BROLETTO 13
25.Corso Como
C.so Como 9: WHO'S WHO
C.so Como 9: ANTEPRIMA
Cocktail. Special product: Wirebag bracelet, hand-braided PVC wire, iconic symbol of the brand.
C.so Como 9: ALAIN MIKLI
New product launch. cocktail party with Djset ; presentation of the new limited edition collection Alain Mikli (less
than 40 pieces available per design all over the world). Name of the collection “LES ATELIER ALAIN MIKLI”. Special
product: Sunglasses and glasses in acetate cotton all “Hand-made in France”.
C.so Como 10: 10 CORSO COMO - GALLERIA CARLA SOZZANI
C.so Como 11: PINKO
Cocktail with Campari, X-Rated. Special product: Metal fluorescent bracelet with silver charms. The charms represent
each city in which Pinko takes part in the VFNO.
26.Via Solferino
Via Solferino 2: LE SOLFERINE
Artist painting show/painter Davide Pazzeria.
Via Solferino 2: GOLFINO
Presentation of the AW collection with a brief fashion show and cocktail for the participants. Our product regards
casual and sportswear focused especially on golf. Special product: Men’s cap, women’s visor.
Via Solferino 2: PROFUMERIA BRAMBILLA
Via Solferino 3: ROBERTA E BASTA DESIGN
Cocktail. Special product: Studded collar.
via Solferino 3: PESERICO
Via Solferino 3:MALIPARMI
A night with music and cocktails.
Via Solferino 3: MERU’
Celebrities such as Sofia Cacciapaglia and the emerging designer Francesca Liberatore will be visiting tour store.
Special product: Enamel bracelets mounted with coloured thread.
Via Solferino 3: BLUE DEEP
Blue Deep’s creative lab is on show: in-store t-shirt customization especially for the event with a corner dedicated to
Simonetta that will create bijoux/all accompanied by tasting inspired by autumn. Special product: Printed t-shirt with
the presence of the VFNO logo.
Via Solferino 11: GAS BIJOUX
Special product: Fabric bracelet with a chain in the centre, enchaining model.
Via Solferino 11: FALIERO SARTI
Via Solferino 12: BONARIA LOI-gioielleria
Cocktail.
Via Solferino 12: CITTERIO GIOIELLI
Via Solferino 12: PIERRE MANTOUX
Via Solferino 12: L’OCCITANE EN PROVENCE
A small cocktail will take place during the evening. Special product: A kit containing 3 lavender home-dedicated
products composed by: - 1 lavender scented candle, - 1 fragrance diffuser, - 1 lavender scented essence.
Via Solferino 12: GLAMOUR IN ROSE
via Solferino 14: PUNTI E FANTASIA
via Solferino ang largo Treves: PREIS
via Solferino1 ang via Ancona: CIVIDINI – LA TENDA
via Solferino (galleria): ILIPRANDI
Cocktail.
27.Via Pontaccio
Via Pontaccio 3: KIDULT
Via Pontaccio 8: MOROSO
Via Pontaccio 19: TWIN-SET
28.Corso Garibaldi
Corso Garibaldi 3: BORMIOLI ROCCO
Corso Garibaldi 22: LIOLA’
Corso Garibaldi 34:EM ENZO MANTOVANI
Corso Garibaldi 35: SHARRA PAGANO
Corso Garibaldi 38: AL GINGILLO
Corso Garibaldi 39: CIOCCOLATERIA ARTIGIANALE GUIDO GOBINO
New product launch, tasting. Presentation of the new macarons 2012-2013 collection in occasion of Vogue Fashion’s
Night Out, accompanied by the antique formula Vermouth. Moreover, chocolate tasting of the classic Govino selection
as well as the special ganaches. Exclusively for the event, a dress designed by Gianluca Saitto will be exposed in the
shop window. The dress is composed by joining taste, texture and art together with art and chocolate. The main
characteristic of the dress will be the packaging of the Gobino dark chocolate as well as Piemonte igp hazelnuts to
manage to shape the corset of the dress.
Corso Garibaldi 39:VERTIGINE
Corso Garibaldi 42: SPAZIO 900
Corso Garibaldi 44: NIR LAGZIEL
Corso Garibaldi 55: LUXURY REAL ESTATE
Corso Garibaldi 55: EGO’
Corso Garibaldi 62: COLORIFICIO MERCANTI PAOLO
Corso Garibaldi 64: NEW YORK SOCIETY STORE
Corso Garibaldi 65: ROSSIGNOLI BICICLETTE
Corso Garibaldi 71: ROSSIGNOLI MOTO
Corso Garibaldi 73: KASHIR VIAGGI
We will travel to Burma, discover places where ethnic textiles are manufactured, we’ll admire videos and photographs
that show the beauty of the landscapes, all of which whilst having an aperitif based on Burmese specialities. We’ll
show you a few garments sown with colours that symbolize their war for freedom and kindly provided by Su Htwe
Thwin, designer for Rangoon.
Corso Garibaldi 73:PINETTI
Corso Garibaldi 73: TESCOMA
Corso Garibaldi 81: I GIORNI DI CARTA
Corso Garibaldi 110: ARTEST
Photographic corner, new product launch, cocktail. Presentation of a jewellery line dedicated to Thailand in occasion
of the event. Along with a Thai buffet supported by the adjacent Thai Snack Bar and the exposition of artistic
photographs and images that reflect the Thai reality. Special product: Cotton shirt with a serigraphy of one of the
jewels present in the Artest collection.
Corso Garibaldi 110: ARTEST CAFFE’
Corso Garibaldi 115: MANILA GRACE
Corso Garibaldi 125: MIDALI ON THE ROAD
Martino Midali presents its new art à porter scarves along with a cocktail in the boutiques of via Mercato and C.so
Genova.
29.Via Brera
Via Brera 2: KIEHL'S SINCE 1851
Via Brera 2: GALLERIA PONTE ROSSO
Via Brera 2: CAVALLI E NASTRI
Via Brera 2: GALLERIA ANNAMARIA CONSADORI
SCENA BIANCA from September 6th The exposition is dedicated to the colour white so the gallery will be transformed
to a completely white scene with 50’s furniture as well as contemporary and modern art. Unique pieces of design that
are not produced anymore.
Via Brera 3: MONDO ARTE GALLERY
Via Brera 6: RIGADRITTO
Via Brera 23: OLFATTORIO - Bar à Parfumes
Via Brera 29: ONE BRERA
30.Via San Carpoforo
Via San Carpoforo (Brera) 6: IL CAMEO – IL BELLO DEL VINTAGE
Sale of clothing at a special price. 100 vintage pieces, both designer and tailor-made, will be sold at a special price
starting from September 6th and lasting until the end of the month. Special product: 100 Vintage designer pieces.
31.Via Fiori Chiari
Via Fiori Chiari 3: IL CIRMOLO ANTIQUARIATO
Via Fiori Chiari 3: ROBERTA E BASTA
Cocktail. Special product: Studded collar.
Via Fiori Chiari 12: MAC
The MAC make-up artists have the pleasure to guide you, with their talent and experience, through the “Style Seeker”
universe: a pleasant meander in the most beloved places of the fashion-lovers community and at the search of a
contemporary definition of elegance and style that characterizes the modern looks of the AW 2012 trends. Come and
collect your passport for a breathtaking trip towards the search of your own personal style. Special product: Make-up.
Via Fiori Chiari 18: DEDAR
Via Fiori Chiari 24: VERONIK
Via Fiori chiari 26: GIULIANO NOBILI – INTERIORS
Via Fiori chiari ang Brera: TRANSIT PAR-SUCH
Via Fiori Chiari ang via Formentini: FIORICHIARI
Via Formentini 4: ROBERTA E BASTA DESIGN
Cocktail. Special product: Studded collar.
Via Fiori Oscuri 3: NEWFORM
Launch of the exclusive “Newater White” line (products for personal cure, created in an elegant white packaging
dedicated to women). Special product: Products from the “Newater-Newform” line (body wash, shampoo, body cream
and conditioner) in the new white version and collected in a packaging created exclusively for the event.
Via Fiori Oscuri 12: ANTICA FARMACIA DI BRERA
32.Via Ponte Vetero
Via Ponte Vetero 4: GIOFFRE’
Cocktail with buffet, presentation of the Autumn-Winter collection.
Via Ponte Vetero 15: SMALL THINGS
Via Ponte Vetero 19: SERGIO ROSSI
Via Ponte Vetero 21: CORAZON
Via Ponte Vetero 22: ATELIER GIANLUCA SAITTO
Presentation of the autumn winter 2012/2013 collection inspired by China and the terracotta army. Tradition and
innovation, asymmetric cuts that underline the designer’s interest in the research for new shapes and aesthetics. A
careful attention towards fabric, from the most classic to the most hi tech but carefully combined in a harmonious
way. Embroidery always plays an important part in the Chinese tradition but in this case declined to a more
contemporary and fresh feel.
Via Ponte Vetero 22: BARONI
33.Via dell’Orso
Via dell’Orso 1: ELEONORA SCARAMUCCI
Via dell’Orso 1: STEPEVI
Via dell’Orso 12: GALLERIA RUSSO ASSO DI QUADRI
Presentation of a sculpture dress, born from the bond between two young artists, Enrico Benetta and the designer
Gianluca Saitto. Special product: Haute couture dress.
Via dell’Orso 12 : MARINA NESTA
via dell’Orso 18 : LES NEREIDES
Les Nereides presents, in exclusive, the A/W 2013 collections and just for the event will transform the boutique in an
enchanted garden where guests will be able to be part of a magical night.
34.Via Verdi
Via Verdi 2: OTTICA MILANI
An evening toast to shopping and solidarity.
35.Piazza del Carmine
Piazza del Carmine 1: CAFFE’ DEL CARMINE
Piazza Carmine 6: CAFFE’ MARC JACOBS
Piazza Carmine 6: MARC BY MARC JACOBS
36.Via Mercato
Via Mercato 3: LOMOGRAPHY
A competition where selected fashion and glamour shots are chosen and exposed. Moreover, pictures will be taken
throughout the evening.
Via Mercato 4 e 6: MIDALI
Martino Midali presents its new art à porter scarves along with a cocktail in the boutiques of via Mercato and C.so
Genova.
Photographic corner for whoever wants to take pictures during the event. Special product: Art à porter scarves: a
special editions of woollen scarves for Vogue Fashion’s Night Out, only a limited amount. As if they were dyed,
creased, decorated, hand-painted with antique colours, rusted over time, in shades of green and brown: from faded
musk, to red brown and opal white.
Via Mercato 5: ROSANNA SAMARITANI-L'ATELIER PER LA CASA
Via Mercato 22: LA HORMIGA
Via Mercato 24: ALTRO MERCATO
Via Mercato 28: OBIKA’ MOZZARELLA BAR
37.Via Madonnina
Via Madonnina 1: ASH
Via Madonnina 5: NUNCAS
Via Madonnina 7: BARBARA DI DAVIDE- I CASHMERE
Via Madonnina 10: MANEE
Via Madonnina 11: GIUGGIU’di ANGELA CAPUTI
Cocktail and presentation of the autumn/winter 2013 collection. A heart keychain, symbol of solidarity and affection
towards the earthquake victims, will be given. Special product: Keychain.
Via Madonnina 11: OFFICINA PROFUMO FARMACEUTICA DI S.MARIA NOVELLA
Via Madonnina 12: TINO BELLINI
Via Madonnina 15: DIEGO DALLA PALMA
During the event 4 make-up artists will present the VFNO 2012 total look and will apply make-up on volunteers. The
evening will be accompanied by cocktail and 150 personalized with the logo DDP and VFNO will be given.
Via Madonnina 17: REFLEX
Cocktail open to the public as well as the Reflex 2012 presentation.
38.Largo Treves
Largo Treves 2: ITALHOME LE SEDIE
Largo Treves: LA REVERIE
Special product: Cotton t-shirt made in Italy with black and white stripes and long sleeves. The fabric that the t-shirt
is made of comes from a company in Emilia.
39.Via Palermo
via Palermo 1: SEEDS
Via Palermo 14: FORMAT TOUR PLANNER – VIAGGI SU MISURA
Format Tour Planner (www.travelformat.com), organizes personalized trips all over the world and has the pleasure to
invite you to an exhibition dedicated to photos inspired by cinema created by the Milanese photo-artist STESO
(Stefano Soliano) called: What I See (on the screen). The cinema is like a journey and it has always been a vehicle for
knowledge of places and dreams.... A preview of 6 photographs will be exposed with dimensions of 1m x 1m. The
pieces of art portray the cinema and the fascinating deceit that they generate in the spectator, deceit that is
perpetuated indefinitely, created by still images but that shown in sequence captivate our view, creating the illusion
of movement. Small snack for visitors and a toast with the travellers.
Via Palermo 20 ang. C.so Garibaldi: MONTEZEMOLO
Aperitif/Tuscan cocktail.
Via Palermo 21 ang. C.so Garibaldi: JASMINE MILANO
40.Corso Genova
Corso Genova 1: PASTICCERIA CUCCHI
Corso Genova 3: DESIREE MAQUILLAGE
Presentation of the limited edition "Desirée Surviving the night out Kit" made by Givenchy with tips &tricks for long
lasting beauty throughout the night. Special product: "Desirée Surviving the night out Kit" limited edition Givenchy:
contains 3 must-have make-up items and a mini mascara in a Givenchy petit sac.
Corso Genova 3: MY SUSHI
Special opening to the public until 12.00 a.m. The making of the sushi bento box dedicated to the theme, fashion
night out entertainment and tasting of sencha Japanese iced tea throughout the entire evening.
Corso Genova 4: ZETA
Corso Genova 4: B-CONTEMPORARY
Corso Genova 6: BIFFI BOUTIQUE
For the second consecutive year Biffi hosts the winners of Who’s On Next, a project created by Altaroma in
collaboration with Vogue Italia. These young talents will present their collections as well as their special products
created for the event. Cocktail collaboration with Masion Mumm.
Corso Genova 12: DODO
Cocktail.
Corso Genova 13 : AMON
Corso Genova 13: ANNA RAVAZZOLI
Celebrity, cocktail. Special product: Bag, t-shirt and scented air freshener.
Corso Genova 13: CORSO GENOVA 13
Corso Genova 15 : VOM FASS
Giveaways of 26ml of fruity balsamic vinegar. Special product: a 100ml bottle of calamansi (Philippine lemon) vinegar.
Corso Genova 15 : CALZELUNGHE
Corso Genova 16: ANNA RAVAZZOLI ACCESSORI
Celebrity, cocktail. Special product: Bag, t-shirt and scented air freshener.
Corso Genova 17: MIDALI
Cocktail. Special product: Art à porter scarves: a special editions of woollen scarves for Vogue Fashion’s Night Out,
only a limited amount. As if they were dyed, creased, decorated, hand-painted with antique colours, rusted over
time, in shades of green and brown: from faded musk, to red brown and opal white.
Corso Genova 20: TREVISAN & CO
Cocktail with live music and gadgets for guests.
Corso Genova 22: CANADIAN
Corso Genova 22: TALIA CAFFE’ IN MILANO
Corso Genova 25: BRUNELLI
Corso Genova 25: ERBORISTERIA MIMOSA
Corso Genova 26: AMARANTE
Corso Genova 24: MONTEZEMOLO
Aperitif/Tuscan cocktail.
Corso Genova ang. Via Torti: LE BICICLETTE ART BAR RISTORANTE
Corso Genova ang. Via Gaudenzi: FIORI REGALI
Corso Genova ang. Via Gaudenzi: TRICICLO-LA FAVOLA DEL RECICLO
Children face-painting – aperitif for adults and children.
via Marco D’Oggiono 7: CHA TEA ATELIER
In Città
Via Torino 4: OVS INDUSTRY
Pigiama party with Dj set, special guest: Bob Sinclair. Campari MIXX RED cocktail. Special cocktail: Maxi tank-top "TI
PER TE" in four colours.
Via Torino 11: ZARA
Via Torino 18: MAC
Make-up artists at disposal.
Via Torino 24 : ACCESSORIZE
Within the Acessorize stores in Galleria Passarella and Via Torino (Milano) all the clients will receive free gadgets that
are in theme with the brand and the event.
Via Torino 42 : OLTRE
Via Cesare Correnti 23: AGUA DEL CARMEN
Via Cesare Correnti 28: AGUA E FOOD
Corso di Porta Ticinese 83: L’OSSERVATORIO
Aperitif. Special product: Gossip Me! Is a pair of women’s sunglasses created by the Japanese brand Frency & Mercury.
The sunglasses are entirely made in 100% pure titanium and hand painted in Japan. The smoky lenses are Seiko and
are anti-glare.
via Valpetrosa 5: SPAZIO MILANO C'EST CHIC
Cocktail with prestigious wine and Sicilian products of the “sapori di modica” brand. Throughout the evening a
wooden necklace from the new bijoux line “MILANO C’EST CHIC” will be one by one of the participants. Special
product: Limited edition shopping bag in canvas with a natural carpet design, yinyang inspiration.
Piazza Diaz 1: RENNA SPORT
Giveaways, DJ/live music, cocktail. Cocktail and presentation of the product.
Via Spadari 6: LADUREE PARIS
Cocktail. Special product: Canvas shopping bag.
Via Dogana 4: UNITED COLORS OF BENETTON
Via Mazzini 2: PROMOD
via Dante 4: ELENA MIRO’
Cocktail and presence of designers. Special product: Suede clutch.
via Dante 8: ALDO
DJ set throughout the entire evening and exclusive shopping bag dedicated to VFNO with the purchase of a pair of
shoes. Special product: a special fabric shopping bag to everyone who buys a pair of shoes during the event.
via Dante 8: PIQUADRO
New product launch. Special product: iPhone and Galaxy 3III case in different leathers and colours.
via Dante 12: L'OCCITANE EN PROVENCE
A small cocktail will take place during the evening. Special product: A kit containing 3 lavender home-dedicated
products composed by: - 1 lavender scented candle, - 1 fragrance diffuser, - 1 lavender scented essence.
via Dante 15: SWAROVSKY
Live a personal styling experience: enter in the Swarovski boutique and play with the app that allows you to mix and
match the right clothes and if you accept the stylist’s suggestions, by purchasing a Swarovski set, you will immediately
receive a free subscription to the Condè Nast magazines. Special product: Bangle-mania explosion. Only for the
fantastic VFNO event, a selection of sparkling and glamorous bracelets will be available at a special price.
via Dante ang. piazza Cordusio: TRIUMPH
An event in the Triumph Brandland space (Triumph shop on the 1° floor) in Piazza Cordusio for the presentation of the
Triumph Autumn/Winter 2012 collection. The space will host a photographic set organized by Vogue Accessory where
the guests will be able to peak behind the scenes of a fashion photo shoot. What usually occurs behind the scenes in
the fashion system, is now open to a broader audience.
via Orefici 26: DESIREE PARFUM
Presentation of the limited edition "Desirée Surviving the night out Kit" made by Givenchy with tips &tricks for long
lasting beauty throughout the night. Special product: "Desirée Surviving the night out Kit" limited edition Givenchy:
contains 3 must-have make-up items and a mini mascara in a Givenchy petit sac.
Piazza San Marco 1: BAGATT
Piazza San Marco 1: SUPER
Cocktail with the presence of the designers from 25.5. Special product: leather glove with “Vogue” and “Super”
lettering.
Via Borgonuovo 27: MARIO VALENTINO
Sushi aperitif at the Stendhal cafè Milano with antioxidant cocktail MuCli; bijoux collection signed Claudia DeMicco.
Guest Star DJ Giulia Regain and fashion portal Glamour Italia. Special product: Shoes from the Flower Cruise
Collection. Mario Valentino proposes a limited edition of hand-painted shoes.
Piazza Paolo VI: KASTHALL
A fresh layout of the store and preview of new the collections.
Largo Augusto 10: L’ARABESQUE
In occasion of Vogue Fashion’s Night Out 2012, Chichi Meroni presents “l la Marinière édition limitée”. A t-shirt
created with fabric produce in Emilia and has a print of the shock detected by the seismograph on May 20th 2012. It
will be sold in the stores “La Rêverie” in Largo Treves and “L’Arabesque” in Largo Augusto 10.
via Senato ang. Piazza Cavour: CINZIA ROCCA
P.zza Cavour 1: SCAVIA ACCESSORIES
New product launch and cocktail with Italian sparkling wine. Special product: 100% silk “collection” scarf.
P.zza Cavour 2: POLIFORM ENNERRE
Table Cheese - Design Paola Navone.
P.zza Cavour 2: POLIFORM VARENNA
Stool X - Design Rodigo Torres.
P.zza Cavour 4: DOWNTOWN PALESTRE
Corso Europa 2: DIMENSIONE DANZA
Glitter night with MissDJ Paulette and cocktails. Special product: Glitter ballet shoes.
Corso Europa 2: RICCARDO SERRAVALLE
Via Albricci: SUITE N°8
Design and fashion meet. Careful selections of successful brands, exclusive combinations between fashionable items
and furniture. Antonio Oliver fashion show at 8.30 p.m.
Piazza Tommaseo 12: PUPI SOLARI
Piazza della Repubblica 17: HOTEL PRINCIPE DI SAVOIA
The Principe participates in the event by creating a special cocktail called “Passion Night Cocktail. A light and
refreshing cocktail with a mint Vodka base, passion fruit puree, sugar, vanilla and to finish off, champagne brut.
Piazza della Repubblica 20: HOTEL WESTIN PALACE
Piazza 5 giornate: COIN
Viale Piave 42: HOTEL SHERATON DIANA MAJESTIC
Corso Monforte 16: VIONNET
Cocktail with a presentation of a selection of jewels from the Vionnet archives. Limited edition book for sale on the
history of the brand.
Corso Monforte 21: BEL
Via Maroncelli 1: ELIO FERRARO/GALLERY STORE
Cocktail.
Via Maroncelli 2: BRUNO BORDESE
Via Maroncelli 5: AGATHA RUIZ DE LA PRADA
Special price for all the guests that will purchase an item during the event. With a purchase superior to 30 Euro you
will receive a cloth bag as a gift.
Via Maroncelli 14: EDIT
For the second consecutive year Edit opens its doors to the VFNO public in Corso Como: in the vast space that holds
important showrooms and fashions events, there will be a presentation of Stefano Mortari’s refined collection – whose
knitwear is exposed at the “Maglifico!” exhibition present in Palazzo Morando – as well as the elegant and feminine
clothes signed Daniela Del Cima, whose brand was chosen as “Special Project” during Pitti 2012. Edit, for the
occasion, will be furnished with vintage elements provided by the Galleria Massimo Costa and will reveal a special sale
of the “Stefano Mortari” and “Daniela Del Cima” women’s wear collection.
For further information: www.editmilan.com.
Via Marsala 4: 120% LINO
Presentation of the A/W 2012/13 men/women/children collection. Special product:
Via Crispi 7: ADER
Via della Moscova 52: ADER
Piazza Meda 3 : PUNTO OTTICO HUMANEYES
VIA Mengoni 1, ANG Via Tommaso Grossi: VENCHI IL CIOCCOLATO 1878
Via Pattari 2: GUTTERIDGE
via Silvio Pellico 3: THE PARK BAR
"Dog Fashion Night Out": 6 paw aperitif at the Park Bar at the Park Hyatt Milan starting at 6.00p.m. until 11.00 p.m.
You can taste the “Salty Dog” cocktail in the Dog lounge where your furry friends can enjoy the setting. Special
product: “Salty Dog” cocktail with vodka, pink grapefruit and St. Germain liquor that derives from san buco’s fresh
fruit, tapas and dry snacks for the furry friends.
Via Arco 1: MOMUS
Via Arco 1: BOTTEGA QUATTRO
Via Ciovasso 6: GIOSA LA BOTTEGA DEL COCCODRILLO
Via Carmagnola 5: NVK DESIGN
Flash show – product: micro dermal shawl.
Via Hoepli Galleria Sala dei Longobardi: ALTERNA BY GIO’EVADAMO
T-shirts on sale during the event as well as the opportunity to receive a personalized consultancy on your hair with the
ALTERNA products and, at the end, you will receive the correct doses for the cure and treatment of your hair together
with a glass of champagne. Special product: Charity t-shirts sold to sustain the earthquake victims in Emilia Romagna,
and more precisely, for the reconstruction of a school in close to Camposanto. Name of the initiative: “adottiamo le
scuole”. Two kinds of men’s t-shirts (sizes M and L) and two for women (sizes S and M).
Via P.Paoli 1: ANTONIOLI
Via Sirtori 34: CASA DONDUP MILANO
Special product: 500 leather bracelets.
Viale Pasubio 3: BLACK PGAK PER PAOLA FRANI
Via Celestino 6: FORESTA WOODBAR
DJ set with an aperitif.
Via Clerici 1: VICTORIA CAFE’
7.30 p.m.: Tribute to Coco Chanel. Meeting and reading with Daniela Farnese, author of “Via Chanel n° 5”, edited by
Newton Compton. The novel is focused on fashion and especially on Coco Chanel, designer that recreated the idea of
femininity. Chanel is a timeless myth, her glamour and her charm will come back to life in “Via Chanel n° 5” where
fashion and the little black dress meet Milan, career and romantic issues. “In fashion like in love, beauty isn’t
fundamental, style is.” Coco Chanel
SPECIAL EVENTS
Samsung, customized limited edition covers of the Galaxy S III in collaboration with fashion designers. This strongly
desired technologic accessory is growing in popularity all over the world and will be sold only in the designers
boutiques in Milan, Rome and Florence. Moreover, Galaxy S III limited edition flip covers will be customized by three
emerging talents (Leitmotiv, Shourouk, Stella Jean) and presented to the public in the Corso Como 10 and Gio
Moretti boutiques. Part of the proceeds of the sales will be donated to the charity selected by VFNO.
Citroën, will organize a preview of the new version of the convertible CITROËN DS3. CITROËN DS3 is extremely
customizable, therefore, there is a natural tendency to associate it with the fashion world. In the magnificent
courtyard in Palazzo Morandi in via Sant’Andrea 6, convertible CITROËN DS3. will come to life thanks to a particular
installation of video mapping that will leave the audience breathless. First projection at 9.15 p.m.
Campari, official VFNO drink since the first edition and will offer its famous aperitif to a few selected boutiques. At
the Camparino of Galliera Vittorio Emanuele, Campari will assign two prizes: the Res Passion Prize to a special talent
and the Best Young Designer to the most voted emerging designer on the website www.vogue.it – at 7.00p.m.
invitation only, opening to the public at 8.30 p.m.
Lavazza, for the occasion will present a Limited Edition Lavazza ¡Tierra! for Africa signed by Marni, Cavalli, Missoni,
Etro, Moschino. The world-renowned designers that took part in the project have welcomed Lavazza and Fashion for
Development’s stimulus and have literally dressed, with their own unique style and creativity, the Lavazza can
¡Tierra! Its coffee mixture come from a 100% eco-sustainable cultivation. Come visit the Lavazza corner in via Spiga,
30.
The multimedia retailer QVC Italia produced for the second consecutive year the exclusive official VFNO t-shirt: from
this year the t-shirt will also be available in selected news-stands in Milan, Florence and Roma that will sell, only the
night of the VFNO, the Vogue edition with the official t-shirt. The t-shirt will also be sold on the television channel
QVC Italia and on the website www.qvc.it. QVC airs on the Digitale Terrestre and tivùsat (channel 32), Sky (channel
475).
MISURA STEVIA: brings its sweet cotton candy revolution to Vogue Fashion’s Night Out with at zero calories.
DISCORADIO’S notes and the latest hits will invade VFNO with a special DJ set in Piazza del Carmine: starting time at
7.00 p.m. with the Discoradio Party, Christian Vlad’s Soul Set and Libe Bassline by Roberto Zabini, Soulful hits will
accompany the audience during the aperitif. Straight after the Discoradio Party, the attention shifts towards Matteo
Epis, Edo Munari and Walter Pizzulli. The right time to present the Discoradio Compilation 2.0, with all the most
famous hits of the 90’s up to today. The CD will try to duplicate the success of Discoradio’s previous compilation, a
presence in charts of sixteen weeks in a row and over ten thousand copies sold.
The Associazione Commercianti ASSOMAB of via Solferino, Brera Asscociation of via Brera, Via Fiori Chiari and
Madonnina Association in collaboration with the cultural association Città Nascosta Milano, will organize three
different and customized itineraries. Zero kilometre adventures that vary from architecture, art and history. You must
make a reservation in order to participate by telephoning the number 347/3661174 between the hours 9.30 a.m.
and 6.30 p.m. as well as devolving 10 euro at the Associazione Città Nascosta’s head office in Milan in Via Valpetrosa
1, or the day of the event at the meeting point of where these trips usually begin. A part of the proceeds of the
guided trips will be donated to the earthquake victims of Emilia Romagna.