The cruise market

Transcript

The cruise market

“Cruise and Yachting in the Mediterranean”
ISTITUTO INTERNAZIONALE
DELLE COMUNICAZIONI
Sara Canevello
IIC Genova
Alberto Cappato – IIC Istituto Internazionale delle Comunicazioni – Genova - Italy
The cruise market (worldwide)
Alberto
SARA
CANEVELLO
Cappato
– IIC,
Istituto
September
Internazionale
5, 2007 delle
Alberto
Cappato––IIC
IIC
Istituto
Internazionale
delleComunicazioni
Comunicazioni––Genova
Genova--Italy
Italy
2
The Mediterranean contest
The classical itineraries in the Mediterranean Area can be divided into two groups:
Eastern Mediterranean:
Croatia (Dubrovnik, Split, Pola, Zadar, Rovinj, Kotor), Greece and its islands
(Mykonos, Santorini, Rhodes, Corfu, Crete, Katakolon, Piraeus) Turkey, (Istanbul,
Kusadasi, Izmir) Cyprus (Limassol), Malta (La Valletta), Egypt (Alexandria) and new
destinations i.e. Libya (Tripoli), Israel (Haifa, Eilat), Jordan (Aqaba) .
Western Mediterranean:
Spain (Barcelona, Almeria, Malaga, Alicante, Balearic Islands), France, (Marseille,
Nice, St. Tropez, Cannes), Italy (Genoa, Savona, Rome-Civitavecchia, Naples,
Venice, Leghorn, Bari, Palermo, Messina) Tunisia (La Goulette - Tunis), Algeria
(Algiers), etc…
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
5, 2007 delle Comunicazioni – Genova - Italy
3
Attractive characteristics of the Mediterranean
• Strategic position among Europe, Asia and Africa;
• Greek, Roman and Egyptian history and culture;
• Archaeological sites, churches, museums and palaces;
• Exciting contrast of ancient and modern art;
• Beautiful natural landscapes;
• Pleasant climate – long season;
• Diversification of the product (Caribbean: gambling cruise/ sun & beach).
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
4
Cruise passengers in the Med (2010)
24 Millions nights of cruise passengers in the Med (2010) !
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
5
The cruise sector peculiarity
In the last 30 years the cruise sector has been characterized by a
peculiarity:
It’s a supply driven market!
The cruise market is able to saturate the continuous supply of berths as
soon as new cruise ships are ready to sail.
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
6
The Mediterranean cruise market dimension (Supply)
Cruise ships fleet operating in the Mediterranean in 2010
ca. 188 ships
New constructions from 2011 until 2014 in the world
ca. 18 ships (30 ships between 2008 and 2010)
The current financial crisis will impact the sector in 2014-2015
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
7
The Cruise ships order book (Supply)
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
8
The tourism market dimension (Demand in millions)
Source: WTO (World Tourism Organization)
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
9
The tourism market dimension (Demand - Millions) Cruise/total
Source: WTO (World Tourism Organization)
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
10
Cruise passengers’ nationalities (Europe)
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
11
The main cruise ports in the Med
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
12
Number of nights (Cruise passengers in the Med)
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
13
Economic impact of the cruise market in Europe
Indirect economic impact: 34,1 Billions en 2009 (+ 6% over 2008)
Jobs 296.288 (-5% over 2008)
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
14
New exigencies for cruise ports
The high level of growth of the
Mediterranean cruise market is
creating new exigencies for the
ports:
• TECHNICAL AND
INFRASTRUCTURAL
EQUIPMENTS
• QUALITY ASSETS
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
15
New exigencies for cruise ports
•
TECHNICAL AND INFRASTRUCTURAL EQUIPMENT:
- Suitable quays;
- Functional passengers terminals (above all for home port cruises);
- High security levels (ISPS code, x-ray, metal detectors);
- Wharves’ accessibility during the boarding/disembarking operations;
- Efficient cruise companies’ supply-chain;
- Well-organized luggage handling;
- Optimized terminal and ship’s check-in;
- Optimized land transfers thanks to efficient connections to airports/railway stations (above all for
home port cruises).
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
16
New exigencies of cruise market ports
QUALITY ASSETS:
Port services:
- High level of welcoming (assistance and tourist information);
- Accessibility to public and private transport means;
- High care of port viability focusing on personal safety.
Tourist supply:
- Tourist signage (above all for free cruise passengers);
- Pedestrians itineraries;
- Efficiency public transport services;
- Flexible working hours’ shops and stores;
- Local support to the cruise company’s excursions.
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
17
Yachting
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
18
Yachting – ports in the Med
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
19
Marina facilities (1/2)
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
20
Marina facilities (2/2)
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
21
Yachting – Odyssea Project a new approach for economic development
SARA CANEVELLO
Alberto
Cappato – IIC
– IIC,
Istituto
September
Internazionale
22
Thank You for your attention
Sara Canevello
[email protected]
ISTITUTO INTERNAZIONALE
DELLE COMUNICAZIONI
Alberto Cappato – IIC Istituto Internazionale delle Comunicazioni – Genova - Italy
IIC Genova

The cruise market

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