CHROMA CAPTIVE

Chroma captive
The ultimate colorcare
2004
2007
2008
2011
REFLECTION
PIXELIST
CHROMA
RICHE
CHROMA
SENSITIVE
The 1st light reflecting
treatment
The 1st intra-luminescent
treatment
The 1st emollient
light-refracting hair care
The 1st non-foaming
cleansing balm
2012
the science of colour perfection
Kérastase creates
The science
of colour perfection
Expertise:
the chromatic piramid
Hair colour is not mono-dimensional,
like the finest fragrances,
it is the complex arrangement of several attributes:
SHINE, REFLECT INTENSITY and DEPTH.
When perfectly balanced, like a fragrance,
colour perfection becomes a truly gorgeous
and memorable work of art.
SHINE
The quantity of light reflected by the hair fiber
needs constant renewal.
SHINE
REFLECTS INTENSITY
REFLECTS
The intensity of reflects make colour lively.
The more intense the colour, the more fragile
its reflects.
DEPTH
DEPTH
Depth determines the lightness
or darkness of a shade.
7 years of research
11 PATENTS
Capture, fix, magnify
for timeless colour that does not fade
innovation for colour-treated hair
CHROMA
CAPTIVE
Chroma
captive
> CARE THAT CAPTURES PERFECT COLOUR
The new colour care line
with exclusive Système Capture™
for 40 days
of colour perfection*
Leveraging the latest research on chromatic
measures, the L’Oréal Advanced Research
combines 4 peak technologies to capture
and prolong hair colour in its most perfect
state. Shine - Reflect Intensity - Depth: a proven
efficiency.
* Instrumental test after application of Shampoo + Masque
RECHERCHE AVANCÉE L’ORÉAL
EXPERTISE PROFESSIONNELLE
SYSTèME CAPTURE™
TECHNOLOGY
SHINE
LINSEED OIL
Linseed oil protects the hair from
water/limestone related aggressions.
It smoothens the surface for optimum
light reflection by creating a glossy
coating on the outside.
Lindseed Oil is a hair polisher that creates shine.
UV FILTER+VITAMIN E
REFLECTS
An UV filter and vitamin E
antioxidants protect shades
from free radicals and oxidative
aggressions.
UV Filter and Vitamin E
are the guardians of the colour’s reflects.
ZINC GLUCONATE
DEPTH
Zinc Gluconate creates bonds
between coloring agents, to make
colour less prone to washing out.
Zinc Gluconate acts
as a colour weaver.
Capture, fix, magnify
for timeless colour that does not fade
MASQUE
Chroma captive
From the make up industry, a technology
that acts like soft focus charges to blur:
The highest Zinc Gluconate
concentration for maximum
color capture
Drawn from make up industry,
a technology that acts like
soft focus charges to blur all
chromatic irregularities for
ultimate colour perfection.
LUXURY COLOUR CARE
RITUALS
A Luxury in salon experience with a customized service
and luxury comfort, advised by the Kérastase Hairdresser
CUSTOMIZE TREATMENT
interview
with local hairdresser
1
2
RITUEL FUSIO-DOSE™
based on the hair’s primary
and secondary needs prior
to the application of the mask
Rituel Intensive Shine
with ELIXIR ULTIME before hair wash
(pre-cleanse) or before/after blow-dry
for additional nourishment and shine
* For certain treatment molecules, heat can accelerate their action
LOW / MEDIUM SENSITIZED
COLOUR-TREATED HAIR
2012
HIGHLY SENSITIZED
COLOUR-TREATED HAIR
FRAGILE
COLOURS
NEW
01
BATH
BAIN
CHROMA CAPTIVE
NEW ASSORTMENT
BAIN
CHROMA RICHE
NEW
02
NEW
BAUME LAVANT
CHROMA SENSITIVE
(in alternation with your usual duo)
TREAT
FONDANT
CHROMA CAPTIVE
MASQUE
CHROMA CAPTIVE
MASQUE
CHROMA RICHE
03
TEXTURISE
CHROMA
THERMIQUE
FLUIDE
CHROMA RICHE
CHROMA
CRISTAL
LAQUE
CHROMA SENSITIVE
www.kerastase.com
Cristina Mossino
Public Relations
L’Oréal div. Produits Professionnels
Tel. 02.970.666.16 / 17
DANIELA DI IORIO
02.970.666.27
LORENA PALVARINI
02.970.666.17
Recherche Avancée L’Oréal