Siemens PLM Software Business Unit Overview Presentation

Transcript

Gian Luca Sacco – Marketing Director South & Central Europe
Smarter decisions, better products
Unrestricted © Siemens AG 2014 All rights reserved.
Smarter decisions, better products.
Today’s Product Challenges are
More Difficult Than Ever Before…
Landing on Mars
is one of the hardest
jobs on Earth.
On August 5, the Mars rover Curiosity landed
successfully on the surface of Mars. There was
only one chance to get it right. For this
unprecedented challenge, NASA employed
Siemens PLM software solutions. The
development team at NASA’s Jet Propulsion
Laboratory digitally designed, tested, assembled,
and simulated the entire Mars rover before a
single physical prototype was created.
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2014-1-16
Siemens PLM Software
Making Successful Products
Has Never Been More Complex...
BUSINESS
Multi-Disciplinary
Products
Cost
Quality
Price
Style
Digital Data
Explosion
CUSTOMERS
Globalization
Timing Function
Less Margin
for Error
Availability
Sustainability
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2014-1-16
PLM Must Change to Conquer Complexity
MORE PEOPLE
COLLABORATING...
INTRINSICALLY
AWARE...
:
RECEIVING THE
SEARCHING
FOR
MORE INFORMATION...
RIGHT
INFORMATION...
MAKING INTEGRATED
COMPLEX
PRODUCT DECISIONS...
SYSTEMS
DECISIONS...
ON TIMEPRESSURE
UNDER
WITH
WITH
LESS ROOM
GREATER
ACCURACY.
FOR ERROR.
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2014-1-16
Our Vision for PLM
An Immersive Environment for Lifecycle Decision-making
Intuitive,
transparent
environment
for all users
Data gathered
and filtered
from multiple
sources
Open apps
to evaluate
full product
content
Information
delivered
in context of
users’ jobs
Putting every
in context
of the task
Puttingdecision
every decision
in context
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2014-1-16
HD-PLM
Our Strategy for Smarter Decisions, Better Products
Intelligently Integrated
Information
Future Proof
Architecture
HD-User
Experience
HD-PLM helps you make
great products
:
in today’s climate of increasing complexity
by giving everyone in your product lifecycle
the right information in the right context
to make fast, accurate systems decisions.
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2014-1-16
HD-PLM Investments
Understanding semantics is key to realizing HD-PLM
Information
Future Proof
Architecture
HD-User
Experience
Extract value from large volumes
of complex data to provide users
only the information required to
make accurate decisions
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2014-1-16
HD-PLM Investment
Continually adapting to change is key
Information
Future Proof
Architecture
Client tier
Protecting your investment in our
solutions, minimize your total cost
of ownership and help you take
advantage of change.
Web tier
Enterprise tier
Resource tier
HD-User
Experience
App
Thin
Rich
Container
Services
Transaction
Services
DBMS
FILES
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2014-1-16
HD-User Experience
Information the way you need it
Information
Future Proof
Architecture
HD-User
Experience
• Ensure everyone in your process gets information in a form best suited to
their job, in the simplest and fastest way possible
• The user experience challenge:
Decision Simplicity
Multi-Disciplinary
Products
Digital Data
Explosion
Globalization
Information Complexity
Systems
Engineering
Find
Review
Decide
Act
Less Margin
for Error
Requirements
Management
Integrated
Product
Development
Product Architecture
Configuration Management
Change and Issue Management
Systems Design
Functional
PLM
Applications
Detailed Product Design
Logical
Mechanical
Electrical
Manufacturing
Planning
Production
Physical (P5)
Service
Global
teams
Sof tware
Traceability
Accountability
Behavioral Simulation, Design Trade-off, Test and Validation
Enterprise Reuse and Knowledge Management
DB
DB
DB
Distributed
DB
data
DB
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2014-1-16
Our Portfolio
Spanning the lifecycle from concept to retirement
Product Lifecycle Management
PLAN
DEVELOP
BUILD
SUPPORT
TEAMCENTER | NX
TEAMCENTER | NX
TECNOMATIX
TEAMCENTER | NX
TECNOMATIX
TEAMCENTER
Requirements Management
Systems Engineering
Program Management
Conceptual Design
Product Design
Product Simulation
Product Data Management
Manufacturing Planning
Manufacturing Engineering
Plant Optimization
Production Planning
Sustainability
Lifecycle Service and
Support
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2014-1-16
Our Portfolio
PLAN
DEVELOP
BUILD
SUPPORT
Document Management
Change Management
Program Management
TEAMCENTER | NXPortfolioTEAMCENTER
Management | NX
TECNOMATIX
TEAMCENTER | NX
TECNOMATIX
TEAMCENTER
Product Cost Management
Systems Engineering
Program Management
Conceptual Design
Product
Design
Manufacturing Engineering
Systems
Engineering
Product Simulation
Plant Optimization
SimulationProduction Planning
Product Data Management
Manufacturing Planning
Sustainability
Lifecycle Service and
Support
Integrated Design
Integrated Manufacturing Planning
Supplier integration
Integrated Test
Service Planning
Service Operation
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2014-1-16
Our Portfolio
PLAN
DEVELOP
BUILD
SUPPORT
TEAMCENTER | NX
TEAMCENTER | NX
TECNOMATIX
TEAMCENTER | NX
TECNOMATIX
TEAMCENTER
PERFECT COSTING
KINEO
KINEO
VISTAGY
Product Cost Management
Motion Simulation
Motion Simulation
Quality Planning
LMS
LMS
LMS
Mechatronic Simulation
Behavioral Simulation
Physical Testing
VISTAGY
PERFECT COSTING
Composite Engineering
Cost Optimization
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2014-1-16
Industry Solutions
Driving real business productivity
Aerospace
and Defense
Automotive and
Transportation
Consumer
Products
and Retail
Electronics and
Semiconductor
Execution,
Environment, Information,
Brand Image, Market
Sustainability, Information,
Globalization, Complexity,
Globalization, Safety
Speed, Environment, Cost
Globalization, Quality
Maintainability
Reduction
Energy
and Utilities
Industrial
Machinery and
Heavy Equipment
Sustainability, Information, Innovation, Environment,
Globalization, Quality
Globalization, Service
Marine
Medical Devices
and
Pharmaceuticals
Sustainability, Cost,
Globalization, Safety
Profitability, Complexity,
Globalization, Regulatory
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2014-1-16
The PLM Value Curve
PLAN
DEVELOP
INCUBATION
GROWTH
BUILD
MATURITY
DECLINE
SUPPORT
END OF LIFE
€+
Peak
MAXIMIZE
MINIMIZE
Break Even
Retire
€Launch
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2014-1-16
The PLM Opportunity
INCUBATION
GROWTH
MATURITY
€+
DECLINE
END OF LIFE
Increase
Revenue
Boost
Productivity
Peak
Speed to
Market
MINIMIZE
€-
Extend
Returns
MAXIMIZE
Break Even
Retire
Reduce
Cost
Launch
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2014-1-16
Customer Success
INCUBATION
GROWTH
€+
MATURITY
DECLINE
END OF LIFE
SAMSUNG ELECTRONICS
Increase
30%Revenue
fewer
Boost
Productivity
Speed to
Market
MINIMIZE
€-
Built
physical prototypes
and Peak
had 50% fewer
errors in first
production runs,
reducing costs and
accelerating
development
MAXIMIZEtime
by 30%.
Break Even
Extend
Returns
Retire
Reduce
Cost
Launch
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2014-1-16
Customer Success
INCUBATION
GROWTH
€+
MATURITY
DECLINE
END OF LIFE
ISRAEL Increase
AEROSPACE
Revenue
INDUSTRIES
Reduced cycle time on G150
Peak
business
jet by 17% by leveraging
digital mockups and a single source
of data for instant access to the
right information at the right time.
Boost
Productivity
Speed to
Market
MINIMIZE
€-
MAXIMIZE
Break Even
Extend
Returns
Retire
Reduce
Cost
Launch
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2014-1-16
Customer Success
INCUBATION
GROWTH
€+
Speed to
Market
€-
DECLINE
NISSAN MOTORS
END OF LIFE
Increase
Reduced
engineering effort 50% and
Revenue
doubled vehicle development capacity
through standardization, knowledge
Peak
re-use
and digital validation.
Boost
Productivity
MINIMIZE
MATURITY
Extend
Returns
MAXIMIZE
Break Even
Retire
Reduce
Cost
Launch
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2014-1-16
Customer Success
INCUBATION
GROWTH
MATURITY
€+
DECLINE
END OF LIFE
Increase
Revenue
Boost
Productivity
Speed to
Market
MINIMIZE
€-
Peak
HAIER GROUP
Improved profitability
and accelerated the
pace of innovation by
reducing unique parts
MAXIMIZE
29%, eliminating
80%
Break Even added
of non-value
collaboration activities…
and reducing time to
Reduce
market
Cost 15%.
Extend
Returns
Retire
Launch
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2014-1-16
Customer Success
INCUBATION
€+
GROWTH
MATURITY
DUCATI
Boost
Productivity
END OF LIFE
Increase
Revenue
Enabled yearly updates to existing bike
models and reduced development cycle
Peak
for new bikes from
36-40 to 24 months
through parallel design of cabling,
electronics and software.
Speed to
Market
MINIMIZE
€-
DECLINE
Extend
Returns
MAXIMIZE
Break Even
Retire
Reduce
Cost
Launch
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2014-1-16
77,000 Customers and 9M Licensed Seats
Aerospace
& Defense
(19%)
Automotive
& Transportation
(31%)
Machinery &
Industrial Equipment
(15%)
High Tech
& Electronics
(14%)
Shipbuilding, Energy
CPG & Life Sciences
(21%)
10,700 Academic Partners… training over 1 million students per year
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2014-1-16
The Siemens Vision: Provide Answers
to the Great Challenges of our Time
Siemens –
the pioneer in
 Energy efficiency
 Industrial
productivity
 Affordable and
personalized
healthcare
 Intelligent
infrastructures
Entrance of Gare Saint-Lazare
metro station, Paris
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2014-1-16
Siemens Organization:
Four Sectors Covering the Global Challenges
Industry Automation
Drive Technologies
Metals Technologies 1)
Customer Services
Industry
Rail Systems
Mobility and
Logistics
Low and Medium
Voltage
Smart Grid
Building
Technologies
Osram 2)
Infrastructure
& Cities
An Integrated Technology Company.
Fossil Power
Generation
Wind Power
Solar & Hydro
Power
Transmission
Oil & Gas
Energy Service
Energy
Imaging & Therapy
Clinical Products
Diagnostics
Customer Solutions
Healthcare
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2014-1-16
Our challenge
Manufacturing is changing faster than ever before
Increasing
competitiveness
1
•
Increase efficiency
Energy and resource
efficiency are decisive
factors of competitiveness
2
Shorten
time-to-market
• Shorter innovation cycles
3
Enhance flexibility
• More complex products
• Individualized mass
production
• Larger data volumes
• Volatile markets
• High productivity
Increasing importance of manufacturing industry in all national economies
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2014-1-16
Productivity and competitiveness
"Digital Enterprise Platform"
Siemens is preparing the ground for Industry 4.0
Product
Production
Product
Engineering
Early adopters
Production
Engineering
Seamless integration
With collectively
used data models
PLM
Best-of-breed
products
cPDM
PDM
Product
2000
Production
2010
2020
Interconnected by means
of data import and export
2030
Time
Change of paradigm for the next productivity stage: integration of product
planning and production can reduce time-to-market by 50%
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2014-1-16
Siegfried Russwurm
The Siemens Advantage:
Corporate Technology, R&D
€3,9 billion
5.1%
5.2%
5.3%
2009
2010
2011
R&D spending
in % of revenue
“By continuing to invest in innovation and development, and by
the strategic expansion of our portfolio, we have achieved a
technological leadership position. Siemens covers the entire
industry automation spectrum and is the only supplier to offer
this capability.”
Anton S. Huber, CEO Siemens Industry Automation
Innovations of Products, Systems and Solutions
Research Partners
Customers
Universities
Research Institutes
Start-ups / VCs
Suppliers
Working areas:
Mechatronic Design
PLM / Digital Factory
Product Configurators
Imaging & Visualization
Systems Engineering
Social Computing
Structural Optimization
Corporate Technology,
Global Shared R&D
Research & technology based
projects, consulting, patents
and standardization
Best-practice sharing among
Divisions, Business Units
and Departments
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2014-1-16
Siemens Industry Software Strategy
Integrate product and production lifecycles
Create intelligent product and production lifecycle
• Merge virtual with physical worlds
• Establish a digital platform for integrated lifecycles
• Share knowledge between integrated lifecycles
PLM
MES
Plant Engineering
Automation Engineering
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2014-1-16
Summary
• Manufacturers face tougher challenges than ever
• To conquer complexity, we’re taking PLM to new levels
• Our vision: an immersive decision-making environment
• We’re expanding the portfolio to realize this vision
• We’re delivering solutions attuned to industry needs
• Customers continue to realize measurable benefits
• Siemens is committed to being the leader in
industry software
Answers to the Great Challenges of Industry
Page 28
2014-1-16

Siemens PLM Software Business Unit Overview Presentation

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